Top companies trust Zapier to automate work that solves their unique business problems—no coding required.
How Zapier works
Zapier makes it easy to integrate HubSpot with Customer.io - no code necessary. See how you can get setup in minutes.
100%
Help
HubSpot
HubSpot
1. Choose trigger event
Customer.io
Customer.io
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Create or Update a Person" in Customer.io.
You’re connected!
Zapier seamlessly connects HubSpot and Customer.io, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Anonymous Event Name
Required
Anonymous ID
Required
Anonymous Event Data
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
For AI agents & developers
Use HubSpot and Customer.io with AI agents and code
Beyond Zap workflows. Call HubSpot and Customer.io actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Customer.io actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Create or Update a Person
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use HubSpot and Customer.io
Create profiles for new contacts in Customer.io
When a new contact is added in HubSpot, Zapier automatically creates or updates the person's profile in Customer.io. This enables better customer segmentation and lets you execute more precise targeting campaigns, improving conversion rates.
When a contact is updated in HubSpot, Zapier will automatically tag the contact in Customer.io. This automation ensures every engagement reflects updated data, helping the marketing team craft personalized campaigns and boosting engagement rates.
When a new deal is created in HubSpot, Zapier automatically triggers a customized email from Customer.io to the key contact. This lets your team nurture leads more effectively and ensures quicker touchpoints, potentially increasing deal closure rates.
Learn how to automate Customer.io on the Zapier blog
Make work flow with AI
Level up your HubSpot to Customer.io integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Customer.io integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Customer.io
What are the basic steps to integrate HubSpot with Customer.io?
To integrate HubSpot with Customer.io, begin by setting up triggers in HubSpot such as new contact creation or lifecycle stage updates. These will initiate actions in Customer.io, like sending a campaign or updating customer profiles. Ensure you authenticate both applications within our platform for seamless data flow.
Can I use custom properties from HubSpot as triggers in Customer.io campaigns?
Yes, you can utilize custom properties from HubSpot as triggers for specific actions in Customer.io campaigns. Make sure those properties are mapped appropriately when setting up your triggers so they sync effectively between both platforms.
Is it possible to update contacts automatically in Customer.io based on changes in HubSpot?
Absolutely! You can set up automation where any updates to contact information in HubSpot will reflect immediately in Customer.io through predefined actions and syncing rules.
How do we manage duplicate contacts when integrating these two platforms?
We handle duplicate contacts by using unique identifiers such as email addresses or custom IDs. When setting up the integration, configure these identifiers to ensure that each contact is unique across both platforms, thus avoiding duplication issues.
Are there any limitations on the types of data that can be synced between HubSpot and Customer.io?
While most standard fields and some custom fields can be synced between HubSpot and Customer.io, there might be restrictions on highly customized data types depending on field compatibility. Check our detailed documentation for specific limitations.
What happens if a sync operation fails during integration?
If a sync operation fails, our system logs the error and provides detailed insights into what caused the failure. You'll receive notifications about any issues so you can troubleshoot them promptly.
How often does data sync occur between HubSpot and Customer.io using this integration?
Data synchronization frequency depends on how triggers are configured within your integration setup. Real-time syncing occurs with certain trigger events, while periodic syncing may depend on scheduled times you've set.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
