Bullhorn CRM + Google Ads

Trigger Google Ads to send offline conversions for new Bullhorn CRM client contacts

Boost your Google Ads campaign's efficiency with this workflow. When a new client contact appears in your Bullhorn CRM, it instantly sends an Offline Conversion to Google Ads. By streamlining this process, you can ensure that your advertising efforts are adjusted based on real-time data from your CRM, leading to more effective campaigns and maximized ROI.

When this happens...
New ClientContact
Triggers when a new ClientContact is added to Bullhorn.
TriggerScheduled
automatically do this!
Send Offline Conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
ActionWrite

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Supported triggers and actions

What does this mean?

- Fields to LookupRequired
Trigger
Scheduled
Try It
- Fields to LookupRequired
Trigger
Scheduled
Try It
- Fields to LookupRequired
Trigger
Scheduled
Try It
- Fields to LookupRequired
Trigger
Scheduled
Try It
- Fields to LookupRequired
Trigger
Scheduled
Try It

- Fields to LookupRequired
Trigger
Scheduled
Try It
- EmailRequired
- Custom Date 1
- Custom Date 2
- Custom Date 3
- Custom Float 1
- Custom Float 2
- Custom Float 3
- Custom Int 1
- Custom Int 2
- Custom Int 3
- Custom Text 1
- Custom Text 2
- Custom Text 3
- Custom Text 4
- Custom Text 5
- Custom Text 6
- Custom Text 7
- Custom Text 8
- Custom Text 9
- Custom Text 10
- Custom Text 11
- Custom Text 12
- Custom Text 13
- Custom Text 14
- Custom Text 15
- Custom Text 16
- Custom Text 17
- Custom Text 18
- Custom Text 19
- Custom Text 20
- Custom Text Block 1
- Custom Text Block 2
- Custom Text Block 3
- Custom Text Block 4
- Custom Text Block 5
- Mobile Phone
- Status
- Address: Address 1
- Address: Address 2
- Address: City
- Address: State
- Address: Postal Code
- First Name
- Last Name
- Full Name
- Client Corporation
Action
Write

- TitleRequired
- DescriptionRequired
- Contact Email
- Contact Name
- Corporation
- Correlated Custom Date 1
- Correlated Custom Date 2
- Correlated Custom Date 3
- Correlated Custom Float 1
- Correlated Custom Float 2
- Correlated Custom Float 3
- Correlated Custom Int 1
- Correlated Custom Int 2
- Correlated Custom Int 3
- Correlated Custom Text 1
- Correlated Custom Text 2
- Correlated Custom Text 3
- Correlated Custom Text 4
- Correlated Custom Text 5
- Correlated Custom Text 6
- Correlated Custom Text 7
- Correlated Custom Text 8
- Correlated Custom Text 9
- Correlated Custom Text 10
- Correlated Custom Text Block 1
- Correlated Custom Text Block 2
- Correlated Custom Text Block 3
- Custom Date 1
- Custom Date 2
- Custom Date 3
- Custom Float 1
- Custom Float 2
- Custom Float 3
- Custom Int 1
- Custom Int 2
- Custom Int 3
- Custom Text 1
- Custom Text 2
- Custom Text 3
- Custom Text 4
- Custom Text 5
- Custom Text 6
- Custom Text 7
- Custom Text 8
- Custom Text 9
- Custom Text 10
- Custom Text 11
- Custom Text 12
- Custom Text 13
- Custom Text 14
- Custom Text 15
- Custom Text 16
- Custom Text 17
- Custom Text 18
- Custom Text 19
- Custom Text 20
- Custom Text Block 1
- Custom Text Block 2
- Custom Text Block 3
- Custom Text Block 4
- Custom Text Block 5
Action
Write
- First Name
- Last Name
- Full Name
- Status
- Company Name
- Company URL
- Phone
- Cell Phone
- Description
- Email
- Id
Action
Write
- TitleRequired
- Corporation
- Contact Email
- Contact Name
- Actual Close Date
- Assigned Date
- Benefits
- Bonus Package
- Branch Code
- Campaign Source
- Committed
- Correlated Custom Float 1
- Correlated Custom Float 2
- Correlated Custom Float 3
- Correlated Custom Int 1
- Correlated Custom Int 2
- Correlated Custom Int 3
- Correlated Custom Text 1
- Correlated Custom Text 10
- Correlated Custom Text 2
- Correlated Custom Text 3
- Correlated Custom Text 4
- Correlated Custom Text 5
- Correlated Custom Text 6
- Correlated Custom Text 7
- Correlated Custom Text 8
- Correlated Custom Text 9
- Correlated Custom Text Block 1
- Correlated Custom Text Block 2
- Correlated Custom Text Block 3
- Cost Center
- Custom Date 1
- Custom Date 2
- Custom Date 3
- Custom Float 1
- Custom Float 2
- Custom Float 3
- Custom Int 1
- Custom Int 2
- Custom Int 3
- Custom Text 1
- Custom Text 10
- Custom Text 11
- Custom Text 12
- Custom Text 13
- Custom Text 14
- Custom Text 15
- Custom Text 16
- Custom Text 17
- Custom Text 18
- Custom Text 19
- Custom Text 2
- Custom Text 20
- Custom Text 3
- Custom Text 4
- Custom Text 5
- Custom Text 6
- Custom Text 7
- Custom Text 8
- Custom Text 9
- Custom Text Block 1
- Custom Text Block 2
- Custom Text Block 3
- Custom Text Block 4
- Custom Text Block 5
- Deal Value
- Degree List
- Description
- Education Degree
- Effective Date
- Estimated Duration
- Estimated End Date
- Estimated Hours Per Week
- Estimated Start Date
- Expected Bill Rate
- Expected Close Date
- Expected Fee
- Expected Pay Rate
- Egnore Until Date
- Is Deleted
- Is Open
- Mark Up Percentage
- Num Openings
- On Site
- Options Package
- Priority
- Public Description
- Published Zip
- Reason Closed
- Salary
- Salary Unit
- Skill List
- Source
- Status
- Type
- Weighted Deal Value
- Will Relocate
- Win Probability Percent
- Years Required
- Id
- Email Blueprint Company Name
- Owner Name
Action
Write
- Api Docs Info
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
Get Candidate
Get data of a specific candidate based on Candidate ID
Action
Write
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
Action
Write
- NameRequired
- Description
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- StatusRequired
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
Action
Search

- Fields to LookupRequired
Trigger
Scheduled
Try It
- Tearsheet NameRequired
- Person TypeRequired
- Fields to LookupRequired
Trigger
Scheduled
Try It
- Fields to LookupRequired
Trigger
Scheduled
Try It
- Fields to LookupRequired
Trigger
Scheduled
Try It
- Fields to LookupRequired
Trigger
Scheduled
Try It
- Federal Filing Status
- First Name
- Last Name
- Email
- Username
- Is Day Light Savings
- Salary
- Middle Name
- Company Name
- Travel Limit
- Day Rate
- Date Available
- Date of Birth
- Day Rate Low
- Fax 3
- Fax 2
- Name Prefix
- Custom Text 12
- Custom Text 11
- Custom Text 10
- Pager
- Custom Text 13
- Custom Text 14
- Custom Text 15
- Custom Text 16
- Custom Text 17
- Custom Text 18
- Custom Text 19
- Custom Float 3
- Custom Text Block 3
- Custom Text Block 4
- Custom Text Block 5
- Custom Text 20
- Ethnicity
- Custom Text Block 1
- Comments
- Custom Float 2
- Custom Text Block 2
- Custom Float 1
- Name Suffix
- Phone
- Custom Date 1
- Custom Int 1
- Custom Date 2
- Custom Date 3
- Custom Int 3
- Custom Int 2
- Social Security Number (SSN)
- Phone 2
- Phone 3
- LocalAddtionalWitholdingsAmount
- Description
- Gender
- Employee Type
- Occupation
- Hourly Rate
- Fax
- Status
- Tax State
- Company URL
- Owner Name
- StateAddtionalWitholdingsAmount
- Date Available End
- Work Phone
- Hourly Rate Low
- Custom Text 7
- Custom Text 6
- Custom Text 9
- Custom Text 8
- Custom Text 3
- Custom Text 2
- Preferred Contact
- Custom Text 5
- Custom Text 4
- Custom Text 1
- Email 2
- Email 3
- Address: Address 1
- Address: Address 2
- Address: City
- Address: State
- Address: Postal Code
- Full Name
Action
Write
- EmailRequired
- Custom Date 1
- Custom Date 2
- Custom Date 3
- Custom Float 1
- Custom Float 2
- Custom Float 3
- Custom Int 1
- Custom Int 2
- Custom Int 3
- Custom Text 1
- Custom Text 2
- Custom Text 3
- Custom Text 4
- Custom Text 5
- Custom Text 6
- Custom Text 7
- Custom Text 8
- Custom Text 9
- Custom Text 10
- Custom Text 11
- Custom Text 12
- Custom Text 13
- Custom Text 14
- Custom Text 15
- Custom Text 16
- Custom Text 17
- Custom Text 18
- Custom Text 19
- Custom Text 20
- Custom Text Block 1
- Custom Text Block 2
- Custom Text Block 3
- Custom Text Block 4
- Custom Text Block 5
- Mobile Phone
- Status
- Address: Address 1
- Address: Address 2
- Address: City
- Address: State
- Address: Postal Code
- Id
- First Name
- Last Name
- Full Name
- Client Corporation
Action
Write
- First Name
- Last Name
- Full Name
- Status
- Company Name
- Company URL
- Phone
- Cell Phone
- Description
- Email
Action
Write
- ActionRequired
- CommentsRequired
- Personal Reference EmailRequired
- Owner Name
- Date Added
- Minutes Spent
- Personal Reference Type
Action
Write
- SubjectRequired
- Description
- Date Begin
- Date End
- Date Completed
- Type
Action
Write
Find Candidate by ID
This action requires Swimlane Number and Corp Token which can be provided by a Bullhorn Customer Specialist, and Candidate ID which can be obtained from New Candidate and Updated Candidate triggers.
Action
Write
- First Name
- Last Name
- Email
- Candidate ID
- Fields to LookupRequired
Action
Search
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
Trigger
Instant
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write
- Api Docs Info
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
- Description
- Message
Action
Search or write

About Bullhorn CRM

Bullhorn provides cloud-based CRM solutions for companies in service-based industries. Its data capture and customer insight technology puts the most up-to-date and powerful information at users' fingertips to give them everything they need to win customers and keep them happy.

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Related categories

CRM (Customer Relationship Management)

Similar apps

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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Related categories

Similar apps

Facebook Lead Ads

Ads & Conversion

AdRoll

Ads & Conversion

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By team

Bullhorn CRM + Google Ads

Trigger Google Ads to send offline conversions for new Bullhorn CRM client contacts

New Candidate

New ClientContact

Fields to LookupRequired

Updated ClientContact

Fields to LookupRequired

New Lead

Fields to LookupRequired

New Opportunity

Fields to LookupRequired

New Task

Fields to LookupRequired

Create ClientContact

EmailRequired

Custom Date 1

Custom Date 2

Custom Date 3

Custom Float 1

Custom Float 2

Custom Float 3

Custom Int 1

Custom Int 2

Custom Int 3

Custom Text 1

Custom Text 2

Custom Text 3

Custom Text 4

Custom Text 5

Custom Text 6

Custom Text 7

Custom Text 8

Custom Text 9

Custom Text 10

Custom Text 11

Custom Text 12

Custom Text 13

Custom Text 14

Custom Text 15

Custom Text 16

Custom Text 17

Custom Text 18

Custom Text 19

Custom Text 20

Custom Text Block 1

Custom Text Block 2

Custom Text Block 3

Custom Text Block 4

Custom Text Block 5

Mobile Phone

Status

Address: Address 1

Address: Address 2

Address: City

Address: State

Address: Postal Code

First Name

Last Name

Full Name

Client Corporation

Create JobOrder

TitleRequired

DescriptionRequired

Contact Email

Contact Name

Corporation

Correlated Custom Date 1

Correlated Custom Date 2

Correlated Custom Date 3

Correlated Custom Float 1

Correlated Custom Float 2

Correlated Custom Float 3

Correlated Custom Int 1

Correlated Custom Int 2

Correlated Custom Int 3

Correlated Custom Text 1

Correlated Custom Text 2