Bullhorn CRM + Google Ads

Bullhorn CRM + Google Ads integrations

Trigger Google Ads to send offline conversions for new Bullhorn CRM client contacts

Boost your Google Ads campaign's efficiency with this workflow. When a new client contact appears in your Bullhorn CRM, it instantly sends an Offline Conversion to Google Ads. By streamlining this process, you can ensure that your advertising efforts are adjusted based on real-time data from your CRM, leading to more effective campaigns and maximized ROI.

When this happens...
New ClientContactTriggers when a new ClientContact is added to Bullhorn.
TriggerPolling
automatically do this!
Send Offline ConversionSends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
ActionWrite

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More things you can do with Bullhorn CRM and Google Ads

Discover other triggers and actions you can use with Bullhorn CRM and Google Ads

- Fields to Lookup
  Required
Trigger
Polling
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- Fields to Lookup
  Required
Trigger
Polling
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- Fields to Lookup
  Required
Trigger
Polling
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- Fields to Lookup
  Required
Trigger
Polling
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- Fields to Lookup
  Required
Trigger
Polling
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- Fields to Lookup
  Required
Trigger
Polling
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- Email
  Required
- Custom Date 1
- Custom Date 2
- Custom Date 3
- Custom Float 1
- Custom Float 2
- Custom Float 3
- Custom Int 1
- Custom Int 2
- Custom Int 3
- Custom Text 1
- Custom Text 2
- Custom Text 3
- Custom Text 4
- Custom Text 5
- Custom Text 6
- Custom Text 7
- Custom Text 8
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- Custom Text 11
- Custom Text 12
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- Custom Text 17
- Custom Text 18
- Custom Text 19
- Custom Text 20
- Custom Text Block 1
- Custom Text Block 2
- Custom Text Block 3
- Custom Text Block 4
- Custom Text Block 5
- Mobile Phone
- Status
- Address: Address 1
- Address: Address 2
- Address: City
- Address: State
- Address: Postal Code
- First Name
- Last Name
- Full Name
- Client Corporation
Action
Write

- Title
  Required
- Description
  Required
- Contact Email
- Contact Name
- Corporation
- Correlated Custom Date 1
- Correlated Custom Date 2
- Correlated Custom Date 3
- Correlated Custom Float 1
- Correlated Custom Float 2
- Correlated Custom Float 3
- Correlated Custom Int 1
- Correlated Custom Int 2
- Correlated Custom Int 3
- Correlated Custom Text 1
- Correlated Custom Text 2
- Correlated Custom Text 3
- Correlated Custom Text 4
- Correlated Custom Text 5
- Correlated Custom Text 6
- Correlated Custom Text 7
- Correlated Custom Text 8
- Correlated Custom Text 9
- Correlated Custom Text 10
- Correlated Custom Text Block 1
- Correlated Custom Text Block 2
- Correlated Custom Text Block 3
- Custom Date 1
- Custom Date 2
- Custom Date 3
- Custom Float 1
- Custom Float 2
- Custom Float 3
- Custom Int 1
- Custom Int 2
- Custom Int 3
- Custom Text 1
- Custom Text 2
- Custom Text 3
- Custom Text 4
- Custom Text 5
- Custom Text 6
- Custom Text 7
- Custom Text 8
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- Custom Text 10
- Custom Text 11
- Custom Text 12
- Custom Text 13
- Custom Text 14
- Custom Text 15
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- Custom Text 17
- Custom Text 18
- Custom Text 19
- Custom Text 20
- Custom Text Block 1
- Custom Text Block 2
- Custom Text Block 3
- Custom Text Block 4
- Custom Text Block 5
Action
Write
- First Name
- Last Name
- Full Name
- Status
- Company Name
- Company URL
- Phone
- Cell Phone
- Description
- Email
- Id
Action
Write
- Title
  Required
- Corporation
- Contact Email
- Contact Name
- Actual Close Date
- Assigned Date
- Benefits
- Bonus Package
- Branch Code
- Campaign Source
- Committed
- Correlated Custom Float 1
- Correlated Custom Float 2
- Correlated Custom Float 3
- Correlated Custom Int 1
- Correlated Custom Int 2
- Correlated Custom Int 3
- Correlated Custom Text 1
- Correlated Custom Text 10
- Correlated Custom Text 2
- Correlated Custom Text 3
- Correlated Custom Text 4
- Correlated Custom Text 5
- Correlated Custom Text 6
- Correlated Custom Text 7
- Correlated Custom Text 8
- Correlated Custom Text 9
- Correlated Custom Text Block 1
- Correlated Custom Text Block 2
- Correlated Custom Text Block 3
- Cost Center
- Custom Date 1
- Custom Date 2
- Custom Date 3
- Custom Float 1
- Custom Float 2
- Custom Float 3
- Custom Int 1
- Custom Int 2
- Custom Int 3
- Custom Text 1
- Custom Text 10
- Custom Text 11
- Custom Text 12
- Custom Text 13
- Custom Text 14
- Custom Text 15
- Custom Text 16
- Custom Text 17
- Custom Text 18
- Custom Text 19
- Custom Text 2
- Custom Text 20
- Custom Text 3
- Custom Text 4
- Custom Text 5
- Custom Text 6
- Custom Text 7
- Custom Text 8
- Custom Text 9
- Custom Text Block 1
- Custom Text Block 2
- Custom Text Block 3
- Custom Text Block 4
- Custom Text Block 5
- Deal Value
- Degree List
- Description
- Education Degree
- Effective Date
- Estimated Duration
- Estimated End Date
- Estimated Hours Per Week
- Estimated Start Date
- Expected Bill Rate
- Expected Close Date
- Expected Fee
- Expected Pay Rate
- Egnore Until Date
- Is Deleted
- Is Open
- Mark Up Percentage
- Num Openings
- On Site
- Options Package
- Priority
- Public Description
- Published Zip
- Reason Closed
- Salary
- Salary Unit
- Skill List
- Source
- Status
- Type
- Weighted Deal Value
- Will Relocate
- Win Probability Percent
- Years Required
- Id
- Email Blueprint Company Name
- Owner Name
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google Ads as...
  Required
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
Action
Search

- Fields to Lookup
  Required
Trigger
Polling
Try It
- Tearsheet Name
  Required
- Person Type
  Required
- Fields to Lookup
  Required
Trigger
Polling
Try It
- Fields to Lookup
  Required
Trigger
Polling
Try It
- Fields to Lookup
  Required
Trigger
Polling
Try It
- Fields to Lookup
  Required
Trigger
Polling
Try It
- Federal Filing Status
- First Name
- Last Name
- Email
- Username
- Is Day Light Savings
- Salary
- Middle Name
- Company Name
- Travel Limit
- Day Rate
- Date Available
- Date of Birth
- Day Rate Low
- Fax 3
- Fax 2
- Name Prefix
- Custom Text 12
- Custom Text 11
- Custom Text 10
- Pager
- Custom Text 13
- Custom Text 14
- Custom Text 15
- Custom Text 16
- Custom Text 17
- Custom Text 18
- Custom Text 19
- Custom Float 3
- Custom Text Block 3
- Custom Text Block 4
- Custom Text Block 5
- Custom Text 20
- Ethnicity
- Custom Text Block 1
- Comments
- Custom Float 2
- Custom Text Block 2
- Custom Float 1
- Name Suffix
- Phone
- Custom Date 1
- Custom Int 1
- Custom Date 2
- Custom Date 3
- Custom Int 3
- Custom Int 2
- Social Security Number (SSN)
- Phone 2
- Phone 3
- LocalAddtionalWitholdingsAmount
- Description
- Gender
- Employee Type
- Occupation
- Hourly Rate
- Fax
- Status
- Tax State
- Company URL
- Owner Name
- StateAddtionalWitholdingsAmount
- Date Available End
- Work Phone
- Hourly Rate Low
- Custom Text 7
- Custom Text 6
- Custom Text 9
- Custom Text 8
- Custom Text 3
- Custom Text 2
- Preferred Contact
- Custom Text 5
- Custom Text 4
- Custom Text 1
- Email 2
- Email 3
- Address: Address 1
- Address: Address 2
- Address: City
- Address: State
- Address: Postal Code
- Full Name
Action
Write
- Email
  Required
- Custom Date 1
- Custom Date 2
- Custom Date 3
- Custom Float 1
- Custom Float 2
- Custom Float 3
- Custom Int 1
- Custom Int 2
- Custom Int 3
- Custom Text 1
- Custom Text 2
- Custom Text 3
- Custom Text 4
- Custom Text 5
- Custom Text 6
- Custom Text 7
- Custom Text 8
- Custom Text 9
- Custom Text 10
- Custom Text 11
- Custom Text 12
- Custom Text 13
- Custom Text 14
- Custom Text 15
- Custom Text 16
- Custom Text 17
- Custom Text 18
- Custom Text 19
- Custom Text 20
- Custom Text Block 1
- Custom Text Block 2
- Custom Text Block 3
- Custom Text Block 4
- Custom Text Block 5
- Mobile Phone
- Status
- Address: Address 1
- Address: Address 2
- Address: City
- Address: State
- Address: Postal Code
- Id
- First Name
- Last Name
- Full Name
- Client Corporation
Action
Write
- First Name
- Last Name
- Full Name
- Status
- Company Name
- Company URL
- Phone
- Cell Phone
- Description
- Email
Action
Write
- Action
  Required
- Comments
  Required
- Personal Reference Email
  Required
- Owner Name
- Date Added
- Minutes Spent
- Personal Reference Type
Action
Write
- Subject
  Required
- Description
- Date Begin
- Date End
- Date Completed
- Type
Action
Write
- First Name
- Last Name
- Email
- Candidate ID
- Fields to Lookup
  Required
Action
Search
- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Search or write

About Bullhorn CRM

Bullhorn provides cloud-based CRM solutions for companies in service-based industries. Its data capture and customer insight technology puts the most up-to-date and powerful information at users' fingertips to give them everything they need to win customers and keep them happy.

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Related categories

CRM (Customer Relationship Management)

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Zapier Forms

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About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn moreLearn moreHelpHelp

Related categories

Ads & Conversion

Google

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Related Zap Templates

Create Candidate in Bullhorn CRM for new lead form entries in Google Ads

Create Lead in Bullhorn CRM for new lead form entries in Google Ads

Create Google Ads reports from new Bullhorn CRM client contacts