BigCommerce + Google Ads

Add new BigCommerce orders to Google Ads contact list with email

Streamline your marketing efforts with this efficient workflow. When a new order is created in BigCommerce, our automation will quickly add the corresponding contact to a customer list in Google Ads. This helps keep your customer list up-to-date, saving you time and ensuring you can easily reach out to your latest purchasers.

When this happens...
Order Created
Triggers when a new order is created.
TriggerInstant
automatically do this!
Add Contact to Customer List With Email
Adds a contact to a customer list using their email address. This uses the Data Manager API, which is being beta tested by Google.
ActionWrite

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Supported triggers and actions

- Filter by Channel ID
Trigger
Instant
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Customer Created
Triggers when an new customer is created.
Trigger
Instant
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- Filter by Channel ID
- Filter by Status ID
Trigger
Instant
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Shipment Created
Triggers when a new shipment is created.
Trigger
Instant
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Customer Address Updated
Triggers when a customer address is updated.
Trigger
Instant
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Order Status Updated
Triggers when an order status have changed.
Trigger
Instant
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- EmailRequired
- First NameRequired
- Last NameRequired
- Company
- Phone
- Registration IP Address
- Notes
- Tax Exempt Category
- Customer Group ID
- ID
- Force Password Reset
- New Password
- Accepts Product Review Abandoned Cart Emails
- Store Credit Amounts
- Origin Channel ID
- Channel IDs
- Name
- Value
Action
Write

- NameRequired
- TypeRequired
- Sku
- Description
- WeightRequired
- Width
- Depth
- Height
- PriceRequired
- Cost Price
- Retail Price
- Sale Price
- Map Price
- Tax Class Id
- Product Tax Code
- Categories
- Brand Id
- Inventory Level
- Inventory Warning Level
- Inventory Tracking
- Fixed Cost Shipping Price
- Is Free Shipping
- Is Visible
- Is Featured
- Related Products
- Warranty
- Bin Picking Number
- Layout File
- Upc
- Search Keywords
- Availability Description
- Availability
- Gift Wrapping Options Type
- Gift Wrapping Options List
- Sort Order
- Condition
- Is Condition Shown
- Order Quantity Minimum
- Order Quantity Maximum
- Page Title
- Meta Keywords
- Meta Description
- View Count
- Preorder Release Date
- Preorder Message
- Is Preorder Only
- Is Price Hidden
- Price Hidden Label
- Url
- Is Customized
- Open Graph Type
- Open Graph Title
- Open Graph Description
- Open Graph Use Meta Description
- Open Graph Use Product Name
- Open Graph Use Image
- Gtin
- Mpn
- Reviews Rating Sum
- Reviews Count
- Total Sold
- Custom Fields ID
- Custom Fields NameRequired
- Custom Fields ValueRequired
- Bulk Pricing Rules ID
- Bulk Pricing Rules Quantity Min
- Bulk Pricing Rules Quantity Max
- Bulk Pricing Rules Type
- Bulk Pricing Rules Amount
- Images Image File
- Images Is Thumbnail?
- Images Sort order
- Images Description
- Images Image URL
- Images ID
- Images Product ID
- Images URL Zoom
- Images URL Standard
- Images URL thumbnail
- Images URL Tiny
- Images Date modified
- Videos Title
- Videos Description
- Videos Sort order
- Videos Type
- Videos Video ID
- Videos ID
- Videos Product ID
- Videos Length
- Variants Cost Price
- Variants Price
- Variants Sale Price
- Variants Retail Price
- Variants Weight
- Variants Width
- Variants Height
- Variants Depth
- Variants Is free shipping?
- Variants Fixed cost shipping price
- Variants Purchasing disabled
- Variants Purchasing disabled message
- Variants UPC
- Variants Inventory level
- Variants Inventory warning level
- Variants BIN Picking number
- Variants Product ID
- Variants SKU
Action
Write
- Email
- Company
- ID
- Customer Group
Action
Search
- Name
- SKU
- ID
Action
Search
- Name
- Company
- Customer ID
- First NameRequired
- Last NameRequired
- Address 1Required
- Address 2
- CityRequired
- State Or ProvinceRequired
- Postal CodeRequired
- Country CodeRequired
- Phone
- Address Type
- Customer IdRequired
- Id
- Country
- Name
- Value
Action
Search or write
- Use Google Ads as...Required
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Email addressRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...Required
- NameRequired
- Description
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- Use Google Ads as...Required
- StatusRequired
Action
Write
- Use Google As...Required
Action
Search
- Use Google Ads as...Required
- NameRequired
Action
Search

- Filter by Channel ID
Trigger
Instant
Try It
Customer Address Created
Triggers when a new customer is created.
Trigger
Instant
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- Filter by Category ID
Trigger
Instant
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Customer Updated
Triggers when a customer is updated.
Trigger
Instant
Try It
- Filter by Channel ID
- Filter by Status ID
Trigger
Instant
Try It
- TitleRequired
- Url
- BodyRequired
- Is Published
- Meta Description
- Meta Keywords
- Author
- Thumbnail Path
- Tags
- Published Date
Action
Write
- First NameRequired
- Last NameRequired
- Company
- Address 1Required
- Address 2
- CityRequired
- State Or ProvinceRequired
- Postal CodeRequired
- Country CodeRequired
- Phone
- Address Type
- Customer IdRequired
- Id
- Country
- Name
- Value
Action
Write
- Api Docs Info
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- Name
- Company
- Customer ID
Action
Search
- EmailRequired
- Company
- ID
- Customer Group
- First NameRequired
- Last NameRequired
- Phone
- Registration IP Address
- Notes
- Tax Exempt Category
- Customer Group ID
- Force Password Reset
- New Password
- Accepts Product Review Abandoned Cart Emails
- Store Credit Amounts
- Origin Channel ID
- Channel IDs
- Name
- Value
Action
Search or write
- NameRequired
- SKU
- ID
- TypeRequired
- Description
- WeightRequired
- Width
- Depth
- Height
- PriceRequired
- Cost Price
- Retail Price
- Sale Price
- Map Price
- Tax Class Id
- Product Tax Code
- Categories
- Brand Id
- Inventory Level
- Inventory Warning Level
- Inventory Tracking
- Fixed Cost Shipping Price
- Is Free Shipping
- Is Visible
- Is Featured
- Related Products
- Warranty
- Bin Picking Number
- Layout File
- Upc
- Search Keywords
- Availability Description
- Availability
- Gift Wrapping Options Type
- Gift Wrapping Options List
- Sort Order
- Condition
- Is Condition Shown
- Order Quantity Minimum
- Order Quantity Maximum
- Page Title
- Meta Keywords
- Meta Description
- View Count
- Preorder Release Date
- Preorder Message
- Is Preorder Only
- Is Price Hidden
- Price Hidden Label
- Url
- Is Customized
- Open Graph Type
- Open Graph Title
- Open Graph Description
- Open Graph Use Meta Description
- Open Graph Use Product Name
- Open Graph Use Image
- Gtin
- Mpn
- Reviews Rating Sum
- Reviews Count
- Total Sold
- Custom Fields ID
- Custom Fields NameRequired
- Custom Fields ValueRequired
- Bulk Pricing Rules ID
- Bulk Pricing Rules Quantity Min
- Bulk Pricing Rules Quantity Max
- Bulk Pricing Rules Type
- Bulk Pricing Rules Amount
- Images Image File
- Images Is Thumbnail?
- Images Sort order
- Images Description
- Images Image URL
- Images ID
- Images Product ID
- Images URL Zoom
- Images URL Standard
- Images URL thumbnail
- Images URL Tiny
- Images Date modified
- Videos Title
- Videos Description
- Videos Sort order
- Videos Type
- Videos Video ID
- Videos ID
- Videos Product ID
- Videos Length
- Variants Cost Price
- Variants Price
- Variants Sale Price
- Variants Retail Price
- Variants Weight
- Variants Width
- Variants Height
- Variants Depth
- Variants Is free shipping?
- Variants Fixed cost shipping price
- Variants Purchasing disabled
- Variants Purchasing disabled message
- Variants UPC
- Variants Inventory level
- Variants Inventory warning level
- Variants BIN Picking number
- Variants Product ID
- Variants SKU
Action
Search or write
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer identifierRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- Use Google Ads as...Required
- NameRequired
- Description
- Message
Action
Search or write

About BigCommerce

BigCommerce is an e-commerce platform that provides an all-encompassing solution for a business' online store. If you're trying to sell physical goods online, you'll want to check out Bigcommerce.

Related categories

eCommerce

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About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn more