Connect SendOwl and ActiveTrail to power AI-driven automation

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Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings SendOwl and ActiveTrail together. Build enterprise-grade automation in minutes.

Our most popular template

Add new SendOwl orders to a group in ActiveTrail as contacts
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SendOwl + ActiveTrail

Add new SendOwl orders to a group in ActiveTrail as contacts

Details

Try it

SendOwl + ActiveTrail

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate SendOwl with ActiveTrail - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Order" from SendOwl.

Add your action

An action happens after the trigger—such as "Add a Contact to a Group (External ID)" in ActiveTrail.

You’re connected!

Zapier seamlessly connects SendOwl and ActiveTrail, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Order
Triggers when an order reaches complete or subscription active or free state in SendOwl.
Trigger
Instant
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New Refund
Triggers when a refund is issued.
Trigger
Instant
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Contact Added to Group
Triggers when a contact is added to a group (any group).
Trigger
Instant
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Contact Added via Signup Form
Triggers when a contact is added via a signup form.
Trigger
Instant
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Contact Unsubscribed
Triggers when a contact unsubscribes from receiving further emails.
Trigger
Instant
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- Group ID
  Required
- External ID
  Required
- External Name
  Required
Action
Write
- Group Name
  Required
- Contact Email
  Required
Action
Write

- External ID
  Required
- External Name
  Required
Action
Write
- Customer ID
  Required
- External ID
  Required
- External Name
  Required
Action
Write
Send SMS (External ID)
Send SMS messages in account with External ID
Action
Write
- External ID
  Required
- External Name
  Required
Action
Write
- Search Group Name
  Required
Action
Search

New Payment
Triggers when a payment is made to an order in SendOwl.
Trigger
Instant
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Subscription Termination
Triggers when a subscription order reaches complete or cancelled state in SendOwl.
Trigger
Instant
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Contact Added via Landing Page
Triggers when a contact is added via a landing page.
Trigger
Instant
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Contact Removed From Group
Triggers when a contact is removed from a group (any group).
Trigger
Instant
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Contact Updated
Triggers when a contact record in ActiveTrail is updated via the API (status or details).
Trigger
Instant
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- Group Name
  Required
Action
Write
- Status
Action
Write
- Group ID
  Required
- External ID
  Required
- SMS
- City
- External Name
  Required
- Email
  Required
Action
Write
- Group ID
  Required
- External ID
  Required
- External Name
  Required
Action
Write
- Message Name
  Required
- From Name
  Required
- Message
  Required
- Mobile Number
  Required
- Can Unsubscribe?
- Unsubscribe Text
- Send Now?
- Scheduled Date
Action
Write
- Search Term
  Required
Action
Search

For AI agents & developers

Use SendOwl and ActiveTrail with AI agents and code

Beyond Zap workflows. Call SendOwl and ActiveTrail actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose SendOwl and ActiveTrail actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add a Contact to a Group (External ID)

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger SendOwl and ActiveTrail actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* sendowl / activetrail action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

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93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect SendOwl and ActiveTrail to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your SendOwl to ActiveTrail integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About SendOwl

SendOwl's mission is to increase digital product sales globally. Sell your digital products how and where you want.

Learn moreLearn moreHelpHelp

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About ActiveTrail

ActiveTrail is a marketing automation platform designed to help you maintain active relationships with customers, prospects, and user communities.

Learn moreLearn moreHelpHelp

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Marketing Automation

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Connect SendOwl and ActiveTrail to power AI-driven automation

Launch your first automated workflow

Add new SendOwl orders to a group in ActiveTrail as contacts

Add new SendOwl orders to a group in ActiveTrail as contacts

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use SendOwl and ActiveTrail with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Connect SendOwl and ActiveTrail to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Make work flow with AI

Connect SendOwl to ActiveTrail on the world's largest no-code automation platform