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Straddle
Straddle
1. Choose trigger event
ActiveCampaign
ActiveCampaign
2. Choose action
1. Select the event
Setup
Test
Straddle
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Account Created" from Straddle.
Add your action
An action happens after the trigger—such as "Create Account" in ActiveCampaign.
You’re connected!
Zapier seamlessly connects Straddle and ActiveCampaign, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
New Account Created
Triggers when a platform creates a new embedded merchant account. This event contains the account details including business profile information, capabilities, and account status.
Triggers when a new charge is initiated against a customer's bank account. The event includes details about the charge object, the associated Paykey and bank account, and initial payment status.
Triggers when a new customer is created in the system. The event includes customer profile details, verification status, and initial compliance screening outcome.
Triggers when a new Paykey is generated linking a customer to their bank account. The event includes tokenized bank account details, verification status, and initial fraud screening results.
Triggers when a new payout is initiated to transfer funds to a customer's bank account. The event includes payout amount, destination bank details, selected payment rail, and initial processing status.
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Create a new record or update an existing record in your app.
Account ID
Name
Required
Update Only
Required
Account Owner
Website
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Required
Value
Required
Owner
Currency
Required
Pipeline
Required
Stage
Required
Account
Contact Email Address
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Automation
Required
Automation Run
Required
Contact ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Account ID
Required
Job Title
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Contact Email
Action
Required
Existing Tags
Tags
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Custom Object
Required
Record ID
External ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Required
Value
Required
Owner
Currency
Required
Pipeline
Required
Stage
Required
Account ID
Contact ID
Description
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Task ID
Title
Deal ID
Required
Note
Due Date
Required
End Date
Task Type
Required
Assignee
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
WhatsApp Phone Number
Required
Flow to start
Required
First Name
Last Name
Email
External URL
Custom properties
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Event Key
Required
Event Account ID
Required
Event Name
Required
Event Value
Contact Email Address
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
ID
Email Address
Phone Number
Action
This is an event a Zap performs.
Search
Find existing data in your app
Deal Title
Contact Email
Action
This is an event a Zap performs.
Search
Find existing data in your app
Deal Task Title
Required
Deal ID
Action
This is an event a Zap performs.
Search
Find existing data in your app
Template Name
Action
This is an event a Zap performs.
Search
Find existing data in your app
Account Updated
Triggers when any significant change occurs to a platform-created embedded account's status or configuration. This includes updates to account settings, changes in verification status, or modifications to account limits and capabilities.
Triggers when anything changes on the charge object to indicate changes and important events. This includes successful processing, failed attempts, balance check results, fraud detection alerts, and final settlement status.
Triggers when there are important updates to a customer's profile or status. This includes changes in verification status, updated compliance checks, modified risk ratings, or changes to customer information.
Triggers when there are important updates to a Paykey's status or associated bank account. This includes verification status changes, fraud detection alerts, or modifications to usage permissions.
Triggers when anything changes on the payout object to indicate status changes and important events. This includes successful processing, failed attempts, rail selection optimization, and final settlement status.
Create a new record or update an existing record in your app.
List
ID
Email Address
First Name
Last Name
Full Name
Phone Number
Tags
Organization Name
Job Title
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Automation
Required
Subscriber Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email Message
Required
List
Required
Campaign Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
List ID
Required
Note
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Task ID
Title
Contact ID
Required
Note
Due Date
Required
End Date
Task Type
Required
Assignee
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Deal ID
Required
Role
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal
Required
Note
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal
Required
Title
Value
Currency
Owner
Pipeline
Stage
Account ID
Contact ID
Status
Description
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Action
Required
List ID
Required
Contact ID
Email Address
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
WhatsApp Phone Number
Required
WhatsApp Template to send
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Contact Task Title
Required
Contact ID
Action
This is an event a Zap performs.
Search
Find existing data in your app
Title
Contact Email
Action
This is an event a Zap performs.
Search
Find existing data in your app
Email
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use Straddle and ActiveCampaign with AI agents and code
Beyond Zap workflows. Call Straddle and ActiveCampaign actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Straddle and ActiveCampaign actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Account
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Connect Straddle and ActiveCampaign to integrate crucial parts of your business
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Learn how to automate ActiveCampaign on the Zapier blog
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