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ActiveCampaign
ActiveCampaign
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
ActiveCampaign
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects ActiveCampaign and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use ActiveCampaign and HubSpot with AI agents and code
Beyond Zap workflows. Call ActiveCampaign and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose ActiveCampaign and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Account
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use ActiveCampaign and HubSpot
Track deals between ActiveCampaign and HubSpot.
When a new or updated deal appears in ActiveCampaign, Zapier creates or updates the deal record in HubSpot. This automation ensures deal information is consistent across sales and marketing platforms, saving time and reducing errors.
When a new contact is added in ActiveCampaign, Zapier adds that contact to HubSpot, ensuring both systems are aligned. This helps the marketing team maintain up-to-date contact lists for campaigns and avoids data silos.
Create tasks in ActiveCampaign for new HubSpot tickets.
When a new ticket is created in HubSpot, Zapier generates a corresponding task in ActiveCampaign. This streamlines task workflows and allows project managers to efficiently track ticket resolutions and assignments in one system.
Learn how to automate ActiveCampaign on the Zapier blog
Learn how to automate HubSpot on the Zapier blog
Make work flow with AI
Level up your ActiveCampaign to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about ActiveCampaign + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and HubSpot
How does the integration between ActiveCampaign and HubSpot work?
The integration between ActiveCampaign and HubSpot allows you to synchronize data between the two platforms. By setting up triggers in HubSpot, such as a form submission or contact property change, you can initiate actions in ActiveCampaign, like adding a subscriber to a list or triggering an automation.
What types of triggers can I use with this integration?
You can use various triggers within HubSpot, including contact property changes, new form submissions, and email interaction tracking. These triggers can automate corresponding actions in ActiveCampaign such as updating contact information or targeting specific automations.
Are there any limitations on how often data is synchronized between ActiveCampaign and HubSpot?
Data synchronization frequency relies on the specific setup of your workflow. Triggers from HubSpot are generally processed in real-time, so whenever a defined action occurs (like a contact update), it can be immediately reflected in ActiveCampaign.
Can I customize which data fields are shared between ActiveCampaign and HubSpot?
Yes, you have the flexibility to customize which fields are mapped and synchronized between ActiveCampaign and HubSpot. This allows you to tailor the data flow according to your business needs.
What happens to my existing data when I set up the integration?
Existing data will not be automatically transferred unless the initial sync option is enabled during setup. You may need to manually import or verify records in both systems if an initial alignment is required.
How do I handle duplicate contacts across both platforms with this integration?
We provide options to manage duplicate contacts by using unique identifiers such as email addresses. During synchronization setup, rules can be applied to merge or override duplicate entries based on your preferences.
Is it possible to automate marketing campaigns using triggers from HubSpot activities within ActiveCampaign?
Yes, by leveraging activity-based triggers from HubSpot - like page visits or form completions - you can initiate automated marketing campaigns within ActiveCampaign even tailoring content according to user interactions captured by these triggers.
About ActiveCampaign
ActiveCampaign is an autonomous marketing platform built to transform how marketers, agencies, and business owners work.
