Attentive MCP
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Use Attentive MCP to take action in your AI tools
Use Zapier Agents for a quick no-code setup, or connect to any AI environment with the Zapier MCP server.
Try in any AI platformSupported actions
Add to Cart
Make a call to this endpoint when a user adds a product to their shopping cart.
Custom Attributes
Make a call to this endpoint for any attribute-based data.
Custom Events
Make a call to this endpoint for any event-based data representing user actions.
Delete Request
You can use the Privacy Request API in order to comply with California Consumer Privacy Act deletion requests through Attentive. For more information, you can review Attentive’s FAQs for CCPA or the Important Notice Regarding the CCPA of 2018 .
Get Custom Attributes for a User
Get Custom Attributes for a User
Lookup Product Catalog Ingestion
Make a call to this endpoint to get recent catalog uploads with their statuses to gain visibility into the ingestion workflow in order of creation. See the POST of this endpoint for details.
View Recent Catalog Uploads
Make a call to this endpoint to list recent catalog uploads with their statuses to gain visibility into the ingestion workflow in order of creation. See the POST of this endpoint for details.
Subscribe User
Make a call to this endpoint to subscribe a user to subscriptions. Note that when a user is subscribed programmatically, it must include compliant legal language . By default, if a subscription already exists, it records the attempt to create the subscription again. For TEXT subscriptions, a message is sent to the person indicating that they are already subscribed.
Use Attentive MCP with any AI assistant
Zapier Attentive MCP lets you connect Attentive's actions with any AI tool that supports MCP, all without managing integrations or writing glue code. It's built for developers who want flexibility without complexity.
Step 1: Generate your secure MCP URL
Get your unique, dynamic MCP server URL instantly. This endpoint securely connects your AI assistant to Zapier's vast integration network.
Step 2: Choose your Zapier Actions
Customize the specific actions your AI assistant can perform within Attentive. Select and scope actions to align with your Attentive workflows.

Step 3: Connect with your tool of choice
Integrate your AI Assistant seamlessly using your generated MCP endpoint, enabling your AI Assistant to execute real-world tasks securely and reliably.
Introducing the Zapier MCP integration
Why developers love Zapier MCP
- No need to build or host your own APIs
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- Secure, scoped access by default
- Works across your favorite dev tools