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Use Attentive MCP to take action in your AI tools

Use Zapier Agents for a quick no-code setup, or connect to any AI environment with the Zapier MCP server.

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Supported actions

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Add to Cart

Make a call to this endpoint when a user adds a product to their shopping cart.

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Custom Attributes

Make a call to this endpoint for any attribute-based data.

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Custom Events

Make a call to this endpoint for any event-based data representing user actions.

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Delete Request

You can use the Privacy Request API in order to comply with California Consumer Privacy Act deletion requests through Attentive. For more information, you can review Attentive’s FAQs for CCPA or the Important Notice Regarding the CCPA of 2018 .

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Get Custom Attributes for a User

Get Custom Attributes for a User

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Lookup Product Catalog Ingestion

Make a call to this endpoint to get recent catalog uploads with their statuses to gain visibility into the ingestion workflow in order of creation. See the POST of this endpoint for details.

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View Recent Catalog Uploads

Make a call to this endpoint to list recent catalog uploads with their statuses to gain visibility into the ingestion workflow in order of creation. See the POST of this endpoint for details.

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Subscribe User

Make a call to this endpoint to subscribe a user to subscriptions. Note that when a user is subscribed programmatically, it must include compliant legal language . By default, if a subscription already exists, it records the attempt to create the subscription again. For TEXT subscriptions, a message is sent to the person indicating that they are already subscribed.

Use Attentive MCP with any AI assistant

Zapier Attentive MCP lets you connect Attentive's actions with any AI tool that supports MCP, all without managing integrations or writing glue code. It's built for developers who want flexibility without complexity.

Step 1: Generate your secure MCP URL

Get your unique, dynamic MCP server URL instantly. This endpoint securely connects your AI assistant to Zapier's vast integration network.

Step 2: Choose your Zapier Actions

Customize the specific actions your AI assistant can perform within Attentive. Select and scope actions to align with your Attentive workflows.

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Step 3: Connect with your tool of choice

Integrate your AI Assistant seamlessly using your generated MCP endpoint, enabling your AI Assistant to execute real-world tasks securely and reliably.

Introducing the Zapier MCP integration

Why developers love Zapier MCP

  • No need to build or host your own APIs
  • Connect once, access 30,000+ Zapier actions
  • Secure, scoped access by default
  • Works across your favorite dev tools

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Frequently Asked Questions

What is MCP?
Model Context Protocol allows your AI apps to securely interact with tools. Zapier MCP connects you to Zapier's vast ecosystem of 8,000+ integrations.
Is MCP Secure?
Yes, MCP endpoints include built-in authentication for secure, reliable connections.
How much does Zapier MCP cost?
Zapier MCP is free to use for all accounts, up to 300 tool calls per month. This quota is for Zapier MCP only, and does not affect your other Zapier plans.
Can I use Zapier MCP with any AI platform?
Zapier MCP seamlessly integrates with platforms like Cursor, Claude, or any other app that supports MCPs.
Can l build on Zapier MCP as a developer?
Absolutely! Zapier MCP lets developers bring Zapier's 30,000+ Searches and Actions into their apps.
How quickly can I get started?
You can set up your MCP endpoint and start running Actions in minutes.
How can I get a higher quota?
Zapier MCP is free to use for all accounts, up to 300 tool calls per month. This quota is for Zapier MCP only, and does not affect your other Zapier plans. Join the early access list and be the first to hear about updates.
Can I use Zapier MCP with my Zapier Enterprise account?
Not out of the box. Zapier MCP doesn't currently support app and action restrictions that may be in place on an Enterprise account. If you're on an Enterprise plan and would like to use Zapier MCP, please reach out to us.