1.Detect new lead
Integrate Close, lead-tracking tools, and CRM systems to detect a new lead and trigger opportunity matching.
When a new lead is created, reps can see the wrong deal stage and waste time correcting records. This automation delays briefly, maps lead status to opportunity status, and finds or creates the opportunityβso your team can trust pipeline stages.
Integrate Close, lead-tracking tools, and CRM systems to detect a new lead and trigger opportunity matching.
Integrate Delay by Zapier and automation scheduling tools to delay for 3 minutes before lookups to reduce race conditions.
Integrate Zapier Tables and status mapping tables to find the matching record and translate lead status identifiers.
Integrate Close and CRM search tools to find an existing opportunity by mapping the lead ID to criteria.
Integrate Close and CRM record workflows to update the opportunity or create it when no match is found.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.