1.Detect deal stage changes
Integrate Pipedrive and CRM tracking tools to capture stage, owner, deal id, org fields, and stage change timestamps to record cold context.
When deals move into cold stage without a reliable record, pipeline context gets stale and owners miss follow-through. This automation captures deal updates in Pipedrive, filters to qualifying records, formats the timestamp, and updates your Google Sheets trackerβso your team sees changes immediately.
Integrate Pipedrive and CRM tracking tools to capture stage, owner, deal id, org fields, and stage change timestamps to record cold context.
Integrate Filter by Zapier and workflow rules to continue only when stage contains the cold value, owner matches, and exclusions are not set to reduce noise.
Integrate Formatter by Zapier and date formatting tools to convert the stage change timestamp to MM/DD/YYYY to keep the tracker consistent.
Integrate Google Sheets and spreadsheet lookups to find the matching row by deal id or URL and update org fields, formatted date, and reporting markers to refresh pipeline reporting.
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Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
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