1.Catches incoming stage-change payload
Integrate Webhooks by Zapier and routing logic to receive the stage-change payload and match deal identifiers for updates.
When external stage-change events arrive without standardized timing, pipeline reporting gets inconsistent and hard to trust. This automation captures stage-change payloads, computes elapsed time in stage, and updates deal timing and status fieldsβso your team can report accurately.
Integrate Webhooks by Zapier and routing logic to receive the stage-change payload and match deal identifiers for updates.
Integrate Formatter by Zapier and time utilities to normalize timestamps and map them to a working timestamp field.
Integrate Filter by Zapier and validation rules to continue only for qualifying payloads with timing or hit-status data.
Integrate Code by Zapier and date logic to compute time-in-stage minutes and handle missing or swapped dates.
Integrate Delay by Zapier and timing buffers to pause briefly before writing the computed update to the deal record.
Integrate Pipedrive and CRM fields to update the time-in-stage field and the hit-status field for the matched deal.
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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