1.Catches raw webhook payloads
Integrate Webhooks by Zapier and data mapping tools to receive the raw webhook payload and normalize input for parsing.
When raw webhook lead payloads arrive, duplicates and misrouted deal stages can slow tracking. This automation parses and normalizes lead fields, checks for recent matches, and invokes a pipeline-update sub-workflowβso your team can keep deal tracking current.
Integrate Webhooks by Zapier and data mapping tools to receive the raw webhook payload and normalize input for parsing.
Integrate Delay by Zapier and automation tools to pause for 15 minutes to tolerate upstream webhook retries.
Integrate Code by Zapier and data parsing tools to parse the raw payload and output standardized lead fields.
Integrate Zapier Tables and database search tools to find records by email and pipeline stage within the last seven days.
Integrate Filter by Zapier and conditional logic tools to continue only when no matching record was found.
Integrate Sub-Zap by Zapier and pipeline management tools to pass mapped fields into the downstream pipeline-update sub-workflow.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.