1.Catch incoming lead payload
Integrate Webhooks by Zapier and payload parsing tools to capture source fields and normalize the incoming lead payload.
When inbound lead payloads arrive without matching CRM context, deals get stuck in the wrong stage and owners. This automation catches the payload, finds the matching person and deal, then updates the stage and ownerβso your team sees the right next steps.
Integrate Webhooks by Zapier and payload parsing tools to capture source fields and normalize the incoming lead payload.
Integrate Pipedrive and CRM contact lookup tools to search contacts by full name and optionally match by email.
Integrate Pipedrive and pipeline search tools to locate the matching deal using the mapped deal title within the configured pipeline.
Integrate Pipedrive and CRM workflow rules to update the deal stage and assign the configured owner.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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