1.Detect deal stage change
Integrate HubSpot and pipeline metadata to detect stage-change events, so you can map the deal to your tracking workflow.
When deals reach a configured stage but attribution and timestamps sit in different systems, handoffs get delayed and campaign reporting drifts. This automation monitors deal stage changes, waits for related records, enriches attribution, and updates your Google Sheets rowβso your team can track outcomes accurately.
Integrate HubSpot and pipeline metadata to detect stage-change events, so you can map the deal to your tracking workflow.
Integrate Delay by Zapier and workflow timing tools to pause 20 minutes, so related records have time to appear.
Integrate HubSpot and contact attribution fields to find associated contact data, so you can capture source and UTM values.
Integrate Formatter by Zapier and timezone formatting tools to convert the deal timestamp, so the sheet receives a readable value.
Integrate Google Sheets and spreadsheet lookup tools to find or create a row by deal ID, so you can update UTM and timestamps.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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