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Log CRM deal updates and update project rows

Automatically capture deal changes across CRM data and Google Sheets for Sales operations. Create and update logs and project rows when deals update, stages transition, or statuses changeβ€”so you can keep tracking accurate without manual reporting.

How this automation keeps your pipeline and projects aligned

When deal changes arrive without a single source of truth, project tracking drifts and reporting takes longer. This automation captures CRM payloads, writes timestamped log rows, and updates matching project rowsβ€”so your team stays aligned.

  1. 1.Catches CRM deal payload

    Integrate Webhooks by Zapier and CRM data to catch the deal change payload and surface fields for mapping.

    Webhooks by Zapieror swap with your favorite app
  2. 2.Looks up project row by deal

    Integrate Google Sheets and spreadsheet lookup tools to look up the matching project row and return a row id or a not found flag.

    Google Sheetsor swap with your favorite app
  3. 3.Creates a timestamped log row

    Integrate Google Sheets and logging spreadsheets to create a row that appends a chronological change log from mapped fields.

    Google Sheetsor swap with your favorite app
  4. 4.Updates the matched project status

    Integrate Google Sheets and spreadsheet updates to update the found project row with the new status and stage when a match exists.

    Google Sheetsor swap with your favorite app
  5. 5.Forwards qualifying updates to endpoint

    Integrate Webhooks by Zapier and downstream integration tools to post an optional JSON payload for qualifying stage or status changes.

    Webhooks by Zapieror swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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