Skip to content

Create webinar registration leads and subscribe contacts automatically

Automatically monitor webinar registration form submissions across Gravity Forms, Pipedrive, and Mailchimp. Create and update CRM records and subscribe attendees when new registration emails arrive, registrant details submit, or event metadata changesβ€”so you can create deals, schedule follow-up tasks, and add subscribers without manual data entry.

How this automation builds webinar pipeline faster

When new webinar form submissions arrive, untracked registrants can stall pipeline and outreach timing. This automation maps submissions to CRM people, creates deals and follow-up tasks, and subscribes attendees in Mailchimpβ€”so your team can reach them quickly.

  1. 1.Receives new form submission

    Integrate Gravity Forms, form fields, and event metadata to map submission data for contact and deal creation.

    Gravity Formsor swap with your favorite app
  2. 2.Finds or creates person

    Integrate Pipedrive, CRM contacts, and data mapping to search by submission email and create a person on no match.

    Pipedriveor swap with your favorite app
  3. 3.Creates deal record

    Integrate Pipedrive, pipeline stages, and custom fields to create a deal, link it to the person, and assign the owner.

    Pipedriveor swap with your favorite app
  4. 4.Creates follow-up activity

    Integrate Pipedrive, task scheduling, and submission notes to create a deal activity with due date and owner assignment.

    Pipedriveor swap with your favorite app
  5. 5.Adds or updates subscriber

    Integrate Mailchimp, audience rules, and event tags to find eligible members and add or update their subscription.

    Mailchimpor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

Related automations

  • Apps: Shopify, Flow, Sub-Zap by Zapier
    Swap with your favorite apps.

    Add abandoned cart contacts to sales recovery pipeline

    Your abandoned cart records lack buyer contact and cart context, so recovery opportunities go cold. It adds contacts and cart links to your recovery pipeline so reps can follow up within hours.

  • Apps: Pipedrive, Google Sheets
    Swap with your favorite apps.

    Add active deal rows to team tracking sheet

    Your pipeline filter surfaces Tier-2 deals that lack a central log, leaving reps unsure which to prioritize for outreach. The sheet captures each deal and owner so ops and reps can act same day.

  • Apps: Salestrekker, Formatter by Zapier, Zapier Tables, Google Sheets
    Swap with your favorite apps.

    Add and remove deals in shared tracker instantly

    Your CRM deals aren't mirrored in the shared tracker, leaving brokers unclear which opportunities remain active. The tracker is updated automatically so owners see current pipeline before the next review.

  • Apps: Webhooks by Zapier, Google Sheets
    Swap with your favorite apps.

    Add annuity form submissions to closed deals tracker

    Your annuity form submissions aren't logged centrally, causing delayed follow-ups and incomplete deal context. It writes each submission to your deal tracker so reps can act same day.

  • Apps: CallRail, Filter by Zapier, LeadConnector
    Swap with your favorite apps.

    Add answered call lead to CRM opportunity for follow-up

    Your campaign call leads arrive without CRM context, leaving account managers unable to prioritize warm prospects quickly. The workflow creates and assigns opportunity records so follow-up happens same day.

  • Apps: Typeform, Formatter by Zapier, LeadConnector
    Swap with your favorite apps.

    Add applicants to sales pipeline from submitted forms

    Your application form responses sit unprocessed, delaying outreach to land buyers and stalling deal flow. The workflow creates opportunity records so your sales team contacts leads same day.

  • Apps: Typeform, Filter by Zapier, Formatter by Zapier, LeadConnector
    Swap with your favorite apps.

    Add application form entries as opportunities to pipeline

    Your application form submissions often go unprocessed, delaying follow-up and letting prospects cool off. They turn into opportunity records assigned to your sales queue for same-day outreach.

  • Apps: ClickFunnels, Google Sheets, monday.com
    Swap with your favorite apps.

    Add application submissions to sales pipeline and sheet

    Your program applications arrive without pipeline context, causing fragmented intake and slow follow-up. It creates consistent pipeline items and a response row so you can review applicants same day.

  • Apps: Keap, Webhooks by Zapier, Formatter by Zapier, Google Sheets
    Swap with your favorite apps.

    Add appointment and closed deal records to tracker

    Your appointment and closed-deal records skip central tracking, leaving you blind to bookings and revenue progress. Get rows added automatically so owners and sales reps can review updates same day.

  • Apps: Boulevard, Filter by Zapier, Paths by Zapier, LeadConnector
    Swap with your favorite apps.

    Add appointment bookings to pipeline and assign owner

    Appointments arrive without a pipeline record, leaving reps without context and delaying follow-ups. It creates or updates an opportunity and assigns the owner so reps have booking context.

  • Apps: Jobber, LeadConnector
    Swap with your favorite apps.

    Add approved quote into pipeline as an opportunity

    Approved quotes sit outside your sales pipeline, leaving reps without contact, estimate, or stage context. Capture each approved quote as an opportunity so reps can act same day.

  • Apps: LeadConnector, Filter by Zapier, Formatter by Zapier
    Swap with your favorite apps.

    Add booked appointment clients to sales pipeline for follow-up

    Your appointment bookings lack CRM or pipeline records, slowing follow-up for sales and patient coordinators. It adds or updates contact and opportunity records so reps can follow up same day.

  • Explore all deal tracking automations

    Accelerate deal progress with automated stage updates, activity logging, and follow-up alerts

    View all

Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

Ready to automate your workflow securely?

Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.