1.Detects new tour booking submissions
Integrate Squarespace Forms and form submission data to capture lead fields for creating pipeline records.
Squarespace Formsor swap with your favorite appCreate sales deal from self-service tour booking lead
Automatically monitor tour booking form submissions across Squarespace Forms and HubSpot. Create and update CRM deals when submissions are new, emails are captured, or tour dates are selectedβso you can qualify pipeline, assign ownership, and create contacts without manual data entry.
How this automation creates sales deals faster
When tour booking leads arrive, delays can stall outreach and reduce deal conversion. This automation captures form submissions, transforms and enriches lead data, then creates or updates contacts, companies, and dealsβso your team can act immediately.
2.Normalizes and enriches submission fields
Integrate Formatter by Zapier and lookup logic to split names, extract domains, and generate website fallbacks.
Formatter by Zapieror swap with your favorite app
3.Finds matching owner and location data
Integrate Zapier Tables and owner tables to find staff ownership and enrich tour location metadata.
Zapier Tablesor swap with your favorite app
4.Finds or creates the company record
Integrate HubSpot and company search to find by domain and create companies with mapped website data.
HubSpotor swap with your favorite app
5.Creates or updates contact and deal
Integrate HubSpot and CRM records to create or update contacts, create deals, and associate them to company data.
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Accelerate deal progress with automated stage updates, activity logging, and follow-up alerts
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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