1.Catch hook for incoming payloads
Integrate Webhooks by Zapier and webhook endpoints to receive payloads and extract contact fields to trigger downstream deal logic.
When incoming contact payloads arrive, outreach stalls while teams search and re-enter CRM data. This automation finds existing deals and maps person and organization context, then creates a Pipedrive dealβso your team can follow up quickly.
Integrate Webhooks by Zapier and webhook endpoints to receive payloads and extract contact fields to trigger downstream deal logic.
Integrate ActiveCampaign and CRM lookup tools to search for an existing deal by email or submission ID to continue when no match is found.
Integrate Pipedrive and contact enrichment tools to find or create a person and map source fields to person fields.
Integrate Pipedrive and CRM relationship tools to create or find an organization and associate the person with the organization.
Integrate Pipedrive and pipeline tools to create a deal, set stage and owner, and link it back to the source submission.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.