1.Monitors booking created
Integrate Cal.com, scheduling tools, and booking systems to detect the moment a demo booking is created.
When a demo booking is created, delays can derail follow-up and reduce demo conversion. This automation extracts booking details, creates or finds company and person records, generates a CRM deal, and alerts your teamβso you can act quickly.
Integrate Cal.com, scheduling tools, and booking systems to detect the moment a demo booking is created.
Integrate Formatter by Zapier and data formatting tools to extract the attendee email domain and readable meeting time.
Integrate Attio and company directory tools to map the domain to a company record and return the company ID.
Integrate Attio and contact directory tools to map the attendee name and email to a person record and link it to the company.
Integrate Attio and CRM record systems to create a new deal with company and person IDs, meeting time, owner, and stage.
Integrate Slack and notification tools to post attendee and meeting context plus a link for quick deal triage.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.