1.Catches incoming lead payload
Integrate Webhooks by Zapier and webhook payload handling tools to extract core submission fields from each incoming request.
When an incoming ad lead webhook arrives, delayed entry can stall follow-up and weaken lead response time. This automation captures webhook fields, finds or updates a lead, and creates a pipeline opportunityβso your team can act immediately without manual data entry.
Integrate Webhooks by Zapier and webhook payload handling tools to extract core submission fields from each incoming request.
Integrate Close and CRM lead matching tools to map submission fields and match by email and or phone.
Integrate Close and CRM enrichment tools to update tags, campaign details, and the configured stage or status.
Integrate Close and pipeline tracking tools to create an opportunity with value, note, and configured qualified stage.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.