1.Starts sub-zap with deal inputs
Integrate Sub-Zap by Zapier and CRM data intake to capture deal external id inputs and core deal fields.
When a CRM deal arrives without a linked ERP opportunity, updates stall and duplicate records spread. This automation searches for a matching NetSuite opportunity and pulls Zoho CRM details, then maps stages, validates owners, and creates or updates the opportunity recordβso your team can keep pipeline data reliable.
Integrate Sub-Zap by Zapier and CRM data intake to capture deal external id inputs and core deal fields.
Integrate NetSuite and ERP record lookup to search opportunity by external id and route found or missing.
Integrate Zoho CRM and CRM field mapping to pull full deal details by deal id and map opportunity fields.
Integrate Formatter by Zapier and stage lookup tables to translate CRM deal stage and select a safe fallback stage.
Integrate AI by Zapier and owner validation to check the deal owner and return a validated owner.
Integrate NetSuite and ERP record operations to create or update the opportunity using mapped and validated fields.
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Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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