1.Catch incoming application payloads
Integrate Webhooks by Zapier and data intake tools to catch Hook payloads and start the deal creation workflow.
When new application submissions arrive, leads can get delayed and pipeline visibility can break. This automation transforms applicant emails, looks up context, assigns owners, and creates or updates deals and mirror recordsβso your team can prioritize follow-up without manual paperwork.
Integrate Webhooks by Zapier and data intake tools to catch Hook payloads and start the deal creation workflow.
Integrate Formatter by Zapier and data transformation tools to lowercase emails and map source email to normalized output.
Integrate Google Sheets and reporting tools to search the worksheet by normalized email and map lookup data into score fields.
Integrate Zapier Tables and CRM routing tools to find records and assign an owner id using round-robin logic.
Integrate ActiveCampaign and CRM pipeline tools to create or update deals, match contacts by normalized email, and add qualifying tags.
Integrate Airtable and database sync tools to create a pipeline sync record with deal id, owner, score, and source.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.