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Update contact consent status from incoming SMS replies

Automatically catch incoming SMS reply payloads across Webhooks by Zapier and compliance tools. Create and update consent records when sms replies are received, opt-in replies appear, or opt-out replies arriveβ€”so you can update consent status, keep audits current, and block noncompliant contact without manual reporting.

How this automation protects your consent status

When incoming SMS replies land without a consistent consent update, compliance risk rises and records drift across systems. This automation catches SMS webhook payloads and extracts consent signals and then updates your Google Sheets and Zapier Tablesβ€”so your team can keep consent accurate.

  1. 1.Catches incoming SMS payload

    Integrate Webhooks by Zapier and webhook mapping tools to receive the incoming SMS payload and map message body to structured fields.

    Webhooks by Zapieror swap with your favorite app
  2. 2.Extracts consent flag from message

    Integrate ChatGPT (OpenAI) and extraction prompts to determine whether the message is an opt-in or opt-out and return a standardized flag.

    ChatGPT (OpenAI)or swap with your favorite app
  3. 3.Normalizes sender phone to E.164

    Integrate Formatter by Zapier and data cleaning to remove phone symbols and convert the sender phone to E.164 for lookups.

    Formatter by Zapieror swap with your favorite app
  4. 4.Updates consent row in sheet

    Integrate Google Sheets and lookup tools to match the normalized phone to your consent sheet and update the consent column.

    Google Sheetsor swap with your favorite app
  5. 5.Updates or creates central record

    Integrate Zapier Tables and database tools to find the record by normalized phone and update or create the matching consent status.

    Zapier Tablesor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

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Smart Charge America

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David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

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Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

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