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Create market intelligence records from RSS feed items

Automatically ingest new RSS feed items across RSS by Zapier, Zapier Tables, and HubSpot. Create and update intelligence records when feed item arrives, new feed link appears, or alerts include new categoriesβ€”so you can save time, prevent duplicates, and map CRM fields without manual data entry.

How this automation creates market intelligence records

When new RSS items land, teams risk inconsistent notes and duplicated intelligence records. This automation pulls feed details, deduplicates by link, writes Zapier Tables records, and creates HubSpot intelligence objectsβ€”so your team can act on fresh insights.

  1. 1.Pull new feed item details

    Integrate RSS by Zapier and feed parsing tools to pull title, link, source, summary, date, and categories for new items.

    RSS by Zapieror swap with your favorite app
  2. 2.Find record by link

    Integrate Zapier Tables and database search tools to find an existing record by link and identify duplicates.

    Zapier Tablesor swap with your favorite app
  3. 3.Skip duplicates and continue

    Integrate Filter by Zapier and workflow rules to continue only when no matching record is found.

    Filter by Zapieror swap with your favorite app
  4. 4.Create new table record

    Integrate Zapier Tables and table mapping tools to create a record with title, link, source, description, date, and tags.

    Zapier Tablesor swap with your favorite app
  5. 5.Create CRM intelligence object

    Integrate HubSpot and CRM object builders to create a custom intelligence object for campaign and partner teams.

    HubSpotor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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