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Create market intel records from internal team mentions

Automatically monitor Slack message mentions across collaboration tools. Create and update structured market intel records when mentions appear, so you can queue reviews, extract structured fields, and match requesters without manual reporting.

How this automation structures your market intel queue

When new Slack mentions stay unstructured, market signals get missed and validation becomes slow. This automation watches mentions, analyzes text into structured fields, and creates review-ready Airtable recordsβ€”so your team can validate faster.

  1. 1.Detects new message mention

    Integrate Slack, collaboration tools, and workflow triggers to detect new mention and pass message text to analysis.

    Slackor swap with your favorite app
  2. 2.Analyzes mention text to fields

    Integrate AI by Zapier and parsing tools to analyze message text and return structured fields for your record.

    AI by Zapieror swap with your favorite app
  3. 3.Extracts email from message

    Integrate Formatter by Zapier, email parsing tools, and string formatting to extract any email address for lookups.

    Formatter by Zapieror swap with your favorite app
  4. 4.Looks up requester by email

    Integrate Slack and identity lookup tools to find a user by email and capture requester identity when available.

    Slackor swap with your favorite app
  5. 5.Creates pending validation record

    Integrate Airtable and record management tools to create a new market intel record and set pending validation status.

    Airtableor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

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Smart Charge America

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David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

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Rishi Shah, CEO and Co-Founder

Otter.ai

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Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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