1.Catches inbound lead payloads
Integrate Webhooks by Zapier to receive inbound lead payload and extract lead reference and support ticket id for processing.
Link incoming lead to support ticket and owner
Automatically catch inbound lead payloads across Webhooks by Zapier and your support and CRM apps. Create and update when lead payloads arrive, support ticket ids are included, or lead references match—so you can update tickets, assign owners, and keep contacts current without manual routing.
How this automation assigns the right support ownership
When new lead payloads arrive, cases can stall without verified CRM context and correct ownership. This automation catches inbound lead payloads, looks up lead references, and updates tickets and deal and contact records—so your team can respond with confidence.
Webhooks by Zapieror swap with your favorite app
2.Looks up lead references
Integrate Google Sheets to look up the next lead reference in your worksheet and decide the processing flow.
Google Sheetsor swap with your favorite app
3.Finds deal and contact
Integrate Zendesk Sell to locate the deal and contact using the lead reference or fallback phone search.
Zendesk Sellor swap with your favorite app
4.Formats address and phone
Integrate Formatter by Zapier to format the contact address for a map link and normalize phone numbers for lookups.
Formatter by Zapieror swap with your favorite app
5.Updates the ticket
Integrate Zendesk to update the ticket with a private comment linking the deal and map URL.
Zendeskor swap with your favorite app
6.Updates deal and contact
Integrate Zendesk Sell to update deal and contact owner and enroll the contact in your configured sequence if appropriate.
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Convert support emails into trackable tickets with automated ticket creation, priority routing, and record updates
Set up in minutes
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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