1.Detect new case entity record
Integrate Magentrix and case routing logic to detect new case records and start the escalation workflow.
Route sev1/2 cases to on-call engineers via email
Automatically monitor new case entity records across Magentrix and Zapier. Get instant alerts when new sev 1 case is created or priority sev 2 case appears or high severity priority case is loggedβso you can route engineers, include case context, and prioritize escalation without manual escalation chasing.
How this automation routes sev 1 and sev 2 escalations
When sev 1 or sev 2 cases arrive, delays can leave critical issues unassigned and unacknowledged. This automation monitors new case records and resolves routing, then generates an email subject and sends prioritized escalation emailsβso your team can reach on-call engineers fast.
Magentrixor swap with your favorite app
2.Locates account and asset context
Integrate Magentrix and data lookup tools to locate linked account and asset context for the incoming case.
3.Filters for priority sev 1 and sev 2
Integrate Filter by Zapier and rules engines to continue only for priority customers and matching high severities.
Filter by Zapieror swap with your favorite app
4.Normalizes and maps the routing recipient
Integrate Formatter by Zapier and mapping tables to normalize account names and resolve the correct recipient inbox.
Formatter by Zapieror swap with your favorite app
5.Generates a concise email subject
Integrate AI by Zapier and subject line templates to generate an email subject from severity and case context.
AI by Zapieror swap with your favorite app
6.Sends prioritized escalation email
Integrate Microsoft Outlook and HTML email assembly to send the escalation email with a fallback to the centralized inbox.
Microsoft Outlookor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Trusted by 3.4 million companies
Related automations
- Apps: Webhooks by Zapier, Storage by Zapier, Formatter by Zapier, FrontSwap with your favorite apps.
Add after-hours triage comment to assign on-call teammate
Your after-hours support messages arrive without an owner, causing urgent requests to stall and miss SLAs. Add a triage comment that assigns an on-call teammate so incidents are handled same day.
- Apps: Webhooks by Zapier, Zapier Tables, ChatGPT (OpenAI), Freshdesk, Microsoft OutlookSwap with your favorite apps.
Add AI triage note and priority to tickets
Your support emails arrive without triage or priority, so agents miss urgent patient or corporate issues. Add AI triage summaries and priority flags so agents can act same day.
- Apps: Zendesk, Filter by ZapierSwap with your favorite apps.
Add business domain tag to incoming support tickets
Your support tickets miss business context, so prospects are buried in general queues. Tagged tickets let Sales Ops prioritize and hand off B2B inquiries for same-day follow-up.
- Apps: Zendesk, Filter by Zapier, Paths by ZapierSwap with your favorite apps.
Add declined KYC tags and notify support triage team
Your KYC tickets can mask repeated declines, causing missed fraud signals and delayed blocking decisions. This tags and flags tickets so your support team can triage accounts same day.
- Apps: Slack, Filter by Zapier, Formatter by Zapier, ZendeskSwap with your favorite apps.
Add escalation details to support ticket for triage
Your channel escalation messages arrive as unstructured text, leaving agents without blocker classification or context. Get structured blocker details into the ticket so agents can act same day.
- Apps: Zendesk, ChatGPT (OpenAI)Swap with your favorite apps.
Add escalation form to support tickets for missing data
You get tickets missing institution or account details, which stall escalation and require manual follow-up. It appends a complete escalation form and routes tickets for sameβday provider escalation.
- Apps: Zendesk, Delay by Zapier, Filter by ZapierSwap with your favorite apps.
Add fallback tag to unassigned support tickets quickly
Your incoming support tickets sometimes remain unassigned, causing delayed responses and SLA exposure. Get those tickets tagged and commented so coordinators can triage them same day.
- Apps: Webhooks by Zapier, Filter by Zapier, Storage by Zapier, Zendesk, GmailSwap with your favorite apps.
Add fulfilled order tag to matching support tickets
You lose order context when webhook updates don't reach tickets, causing duplicate work and delayed customer replies. Add tags and send a ticket alert so agents see fulfillment context same day.
- Apps: SolarWinds Service Desk, Filter by Zapier, Code by Zapier, ConnectWise ManageSwap with your favorite apps.
Add help-desk comments to ticket notes and route
Your service desk comments sit outside ticket history, leaving engineers without context and delaying triage. Engineers get context and incidents are routed for triage, usually within minutes.
- Apps: Webhooks by Zapier, Filter by Zapier, ZendeskSwap with your favorite apps.
Add internal ticket comments from incoming webhook events
Your tickets miss external comments when integrations post without ticket context, causing triage gaps. Internal comments attach to the right ticket automatically, enabling triage within minutes.
- Apps: Zendesk, Formatter by ZapierSwap with your favorite apps.
Add internal trial handling note to support ticket
Trial support tickets often lack clear next steps, causing duplicate outreach and missed demo handoffs. It appends a standard internal note so reps route trials and complete onboarding same day.
- Apps: Linear, Formatter by Zapier, Google Sheets, Vitally, Webhooks by ZapierSwap with your favorite apps.
Add key customer contacts and CSM context to issue comments
Your issue tickets lack CSM contact context, leaving engineers without account owners. It adds the primary CSM and decision-maker into the issue comment so triage is faster within minutes.
- View all
Explore all ticket routing automations
Accelerate ticket resolution with automated assignment rules, priority routing, and queue updates
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Ready to automate your workflow securely?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.