1.Catches incoming cancellation webhook
Integrate Webhooks by Zapier and data mapping tools to parse the cancellation payload and map it to churn fields.
Create churn record for cancellation webhooks with context
Automatically catch cancellation webhook payloads across Webhooks by Zapier and billing data in Google BigQuery. Create and update churn records when cancellation payloads arrive, reasons are selected, or cancellation dates changeβso you can enrich MRR, normalize churn reasons, and post context to your CSM without manual reporting.
How this automation enriches your churn records
When cancellation webhook payloads arrive without standard context, churn reviews stall and follow-up decisions suffer. This automation parses cancellation payloads and enriches billing context while creating enriched churn recordsβso your team can review cancellations faster.
Webhooks by Zapieror swap with your favorite app
2.Normalizes reason codes and subscriptions
Integrate Code by Zapier and scripting tools to normalize reason text, split subscription references, and flag multi-subscriptions.
Code by Zapieror swap with your favorite app
3.Queries latest MRR from billing dataset
Integrate Google BigQuery and analytics tools to query the billing dataset and fetch the latest MRR for the subscription.
Google BigQueryor swap with your favorite app
4.Loads billing and CSM credentials
Integrate Storage by Zapier and secure token management to retrieve stored API keys needed for downstream billing and CSM calls.
Storage by Zapieror swap with your favorite app
5.Creates enriched churn record in CSM
Integrate Webhooks by Zapier and customer success systems to post an enriched churn record with MRR, reasons, and snoozed status.
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