1.Watch for new record intake
Integrate Zapier Tables and product import fields to detect new product intake rows to start listing and deal creation.
Create product listing and CRM deal from submission
Automatically convert new product intake rows across Zapier Tables, Formatter by Zapier, HubSpot, and Shopify. Create and update product listings and CRM deals when product intake submitted, intake row updated, or new submissions receivedβso you can standardize titles, publish products, and link deals without manual catalog entry.
How this automation publishes product listings and tracks deals
When new product intake rows land but details stay scattered, delays can stall storefront publishing and CRM follow-up. This automation transforms fields, creates HubSpot deals, and creates and updates Shopify products and variantsβso your team can launch listings with traceable deal links.
Zapier Tablesor swap with your favorite app
2.Normalize product title casing
Integrate Formatter by Zapier and text transform tools to clean the submitted product title to standardize it for downstream mapping.
Formatter by Zapieror swap with your favorite app
3.Create CRM deal from intake
Integrate HubSpot and CRM deal properties to create a deal with mapped name, amount, and notes from intake data.
HubSpotor swap with your favorite app
4.Create store product
Integrate Shopify and catalog metadata tools to create a product with mapped title, description, price, tags, and metafields.
Shopifyor swap with your favorite app
5.Update product variant details
Integrate Shopify and variant management tools to update the product variant SKU and finalize price from the submission.
6.Update deal with product links
Integrate HubSpot and URL traceability tools to update deal properties with Shopify product and variant IDs and the product URL.
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Add daily inventory items to your sales catalog
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Add or update product listings from form submissions
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Add suggested product tags to your product records
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Apply updated book descriptions to product records in catalog
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Archive removed products and variants in catalogue database
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Assign new products to storefront channel on creation
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Assign product categories from incoming SKU lists to catalog
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Clear null product fields to keep catalog clean
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Create and log product variant records in your catalog
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Explore all product catalog management automations
Simplify product catalog updates with automated listing changes, inventory routing, and pricing refreshes
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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