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Zapier makes it easy to integrate Google Ads with Zendesk - no code necessary. See how you can get setup in minutes.
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Google Ads
Google Ads
1. Choose trigger event
Zendesk
Zendesk
2. Choose action
1. Select the event
Setup
Test
Google Ads
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Delete User" in Zendesk.
You’re connected!
Zapier seamlessly connects Google Ads and Zendesk, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Ticket
Required
Tags
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket
Required
Comment
Required
Comment format
Should the comment be public?
File
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket
Required
Tags
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket
Required
Subject
Assignee
Group
New status
New Comment to add to the Ticket
New Comment format
Should the new Comment be public?
Tags
Additional Tags
Remove Tags
Type
Priority
Submitter
Brand
External ID
Requester
Sharing Agreements
Ticket form
Collaborators
Collaborator Emails
Email CC
Attachment
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Name
Required
Email
Details
Notes
Phone
Tags
Role
Organization
External_id
Verified
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Query
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Info
Type
Action
This is an event a Zap performs.
Search
Find existing data in your app
Ticket_id
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Query
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Query
Required
Name
Required
Email
Details
Notes
Phone
Tags
Role
Organization
External_id
Verified
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Google Ads and Zendesk with AI agents and code
Beyond Zap workflows. Call Google Ads and Zendesk actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Ads and Zendesk actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Contact to Customer List With Email
Delete User
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Google Ads and Zendesk
Update customer lists for leads from Zendesk
Streamline customer management. When a new user is created in Zendesk, Zapier will add their information to a customer list in Google Ads. This keeps your advertising efforts relevant and precise, ensuring your campaigns are targeting the right audience.
Save time and respond to prospective leads faster. When a new lead form entry is created in Google Ads, Zapier will create a ticket in Zendesk. This ensures your support or sales team can quickly track and follow up on leads, boosting response rates and improving conversion rates.
Learn how to automate Google Ads on the Zapier blog
Learn how to automate Zendesk on the Zapier blog
Make work flow with AI
Level up your Google Ads to Zendesk integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Ads + Zendesk integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Zendesk
How do I set up the integration between Google Ads and Zendesk?
To set up the integration, we recommend using Zapier to connect Google Ads and Zendesk seamlessly. You'll need to create a new Zap, choose Google Ads as the trigger app, and select 'New Lead' as the trigger event. Then, select Zendesk as the action app and choose an action like 'Create Ticket' to finalize the connection.
Can I automatically create a ticket in Zendesk when a new lead is generated in Google Ads?
Yes, you can automatically create a ticket in Zendesk for every new lead generated in Google Ads by using our Zap. Set up your Zap with Google Ads as the trigger (using 'New Lead') and Zendesk as the action (using 'Create Ticket').
What options do I have for actions in Zendesk triggered by Google Ads events?
When integrating with Google Ads, you can perform several actions in Zendesk. Common actions include creating tickets or updating existing ones based on new leads or conversions tracked by Google Ads.
Is there a way to update existing tickets in Zendesk based on a conversion from Google Ads?
Yes, if you're tracking conversions in Google Ads, you can set up your Zap to update existing tickets in Zendesk whenever a conversion occurs. Choose 'Update Ticket' as your action step when configuring your Zap.
Are there any limitations with using triggers from Google Ads for actions in Zendesk?
While most triggers such as 'New Lead' can be used seamlessly, some advanced triggers might require additional configuration. It's important to have both accounts properly authorized and permissions correctly set for smooth functioning.
Do I need any coding skills to integrate Google Ads with Zendesk using our platform?
No, you don't need any coding skills. Our platform provides a straightforward way to create Zaps with just a few clicks through an intuitive interface, allowing non-technical users to set up integrations effortlessly.
What should I do if my Zap isn't working as expected between Google Ads and Zendesk?
If your Zap isn't functioning correctly, first check that both accounts are connected properly with the necessary permissions granted. Verify that each step of your Zap is configured correctly based on desired triggers and actions. Our support team is always ready to assist if problems persist.
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
