Stripe + Google Analytics Integrations

How to connect Stripe + Google Analytics

Zapier lets you send info between Stripe and Google Analytics automatically—no code required.

When this happens...

Canceled Subscription

Triggers when a subscription is canceled (by a subscriber or due to end of billing period).

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Create a Measurement

Send a measurement of an event to Google Analytics.

Popular Stripe + Google Analytics workflows

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Create Google Analytics measurements from new Stripe charges
Stripe + Google Analytics
More details
When this happens
Step 1: New Charge
Then do this
Step 2: Create a Measurement
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Create Google Analytics measurements from new Stripe charges
Create Google Analytics measurements from new Stripe charges
Stripe + Google Analytics
Update Google Analytics goals from new Stripe charges
Stripe + Google Analytics
More details
When this happens
Step 1: New Charge
Then do this
Step 2: Update Goal
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Update Google Analytics goals from new Stripe charges
Update Google Analytics goals from new Stripe charges
Stripe + Google Analytics

Supported triggers and actions

What does this mean?

Canceled Subscription
Triggers when a subscription is canceled (by a subscriber or due to end of billing period).
Trigger
Instant
New Charge
Triggers when someone's credit card is charged.
Trigger
Instant
New Coupon
Triggers when you add a new Stripe coupon.
Trigger
Scheduled
New Customer
Triggers when a new customer is added.
Trigger
Scheduled
New Event
Triggers when a new event like a dispute, subscription, or transfer is added.
Trigger
Instant

New Invoice
Triggers when a new invoice is created (supports line items).
Trigger
Scheduled
New Invoice Item
Triggers when a new invoice item is listed.
Trigger
Scheduled

New Order
Triggers when a new order is created.
Trigger
Scheduled

Stripe
Triggers when a new payment is completed.
Instant
Trigger
Stripe
Triggers when you add a new Stripe plan.
Scheduled
Trigger
Stripe
Triggers when a new refund is created.
Scheduled
Trigger
Stripe
Cancels an existing subscription.
Scheduled
Action
Stripe
Creates a new subscription.
Scheduled
Action
Stripe
Creates a new customer.
Scheduled
Action
Stripe
Updates a customer.
Scheduled
Action
Stripe
Finds an existing charge by its Stripe ID.
Scheduled
Action
Stripe
Finds an existing customer by their email address or Stripe ID.
Scheduled
Action
Stripe
Finds an existing subscription.
Scheduled
Action
Google Analytics
Triggered when a new goals is added.
Scheduled
Trigger
Google Analytics
Send a measurement of an event to Google Analytics.
Scheduled
Action
Google Analytics
Runs a report and returns the analytics data.
Scheduled
Action
Google Analytics
Updates existing goals.
Scheduled
Action
Google Analytics
Finds a specific goal.
Scheduled
Action

How Stripe + Google Analytics Integrations Work

Step 1: Authenticate Stripe + Google Analytics.
30 seconds
Step 2: Pick one of the apps as a trigger, which will kick off your automation.
15 seconds
Step 3: Choose a resulting action from the other app.
15 seconds
Step 4: Select the data you want to send from one app to the other.
2 minutes
That’s it! More time to work on other things.

Connect apps

Connect Stripe + Google Analytics

About Stripe

Stripe is a developer-friendly way to accept payments online and in mobile apps. Stripe's suite of APIs powers commerce for thousands of companies of all sizes, processing billions of dollars for businesses each year.

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