Top companies trust Zapier to automate work that solves their unique business problems—no coding required.
How Zapier works
Zapier makes it easy to integrate HubSpot with SMS by Zapier - no code necessary. See how you can get setup in minutes.
100%
Help
HubSpot
HubSpot
1. Choose trigger event
SMS by Zapier
SMS by Zapier
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Send SMS" in SMS by Zapier.
You’re connected!
Zapier seamlessly connects HubSpot and SMS by Zapier, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use HubSpot and SMS by Zapier with AI agents and code
Beyond Zap workflows. Call HubSpot and SMS by Zapier actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and SMS by Zapier actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Send SMS
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use HubSpot and SMS by Zapier
Send SMS alerts for new form submissions
Stay updated on important leads instantly. When a form is submitted on your HubSpot website, Zapier sends an SMS message to notify you right away. This automation ensures you respond to potential new customers quickly, improving conversion rates and reducing response time.
Ensure your marketing team stays informed. When a deal stage in HubSpot changes, Zapier sends an SMS reminder. This helps teams stay aligned on deal progress and improves communication across departments.
Receive SMS notifications for newly assigned tasks
Keep your team on track. When a new calendar task is created in HubSpot, Zapier sends an SMS notification, ensuring nothing falls through the cracks and improving task completion rates.
Learn how to automate SMS by Zapier on the Zapier blog
Make work flow with AI
Level up your HubSpot to SMS by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + SMS by Zapier integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and SMS by Zapier
How do I set up a trigger in HubSpot to send an SMS via Zapier?
To set up a trigger in HubSpot for sending an SMS through Zapier, first select a trigger event in HubSpot, such as 'New Contact' or 'Contact Property Change'. Then, within Zapier, choose this trigger while creating a new Zap. Our platform will then monitor HubSpot for the specified event. When the event occurs, Zapier can automatically send an SMS using your connected SMS service.
Can we send automated text messages to different segments of contacts from HubSpot using Zapier?
Yes, you can automate text messages to various contact segments by setting up specific triggers based on contact properties or lists in HubSpot. In Zapier, use these triggers to filter and direct messages only to desired segments. This ensures targeted communication based on specific criteria you define within HubSpot.
What types of SMS actions are available with SMS by Zapier when integrating with HubSpot?
When integrating with HubSpot through Zapier for SMS notifications, you can use actions like 'Send SMS', where an automatic message is dispatched once a trigger event occurs in HubSpot. This allows for real-time communication directly from your workflows.
Is it possible to personalize each SMS message sent from our workflows triggered by HubSpot events?
Absolutely! You can personalize each SMS message by including dynamic elements such as contact names or other details captured in HubSpot. This is done by mapping fields from your HubSpot data to the content of the SMS within Zapier's action setup.
Do we need any additional software or tools apart from HubSpot and Zapier for sending SMS?
No additional software or tools are needed beyond having a valid account with an integrated SMS service that works with Zapier. We manage connections directly between your existing systems and supported services without needing extra components.
How can error handling be managed when sending texts through this integration?
Zapier offers built-in error handling solutions where you can set pathways if an action fails, such as retrying the failed step or triggering alternate actions. Additionally, monitoring your tasks via our dashboard provides insights into any errors occurring during the process.
Are there limitations on the number of contacts we can send messages to simultaneously using this integration?
The limitations primarily depend on the subscribed plan of your chosen SMS provider rather than our platform itself. However, it’s important to ensure compliance with messaging regulations and guidelines enforced by those services regarding bulk messaging capabilities.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
