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Create integrations between Salsa Engage and Facebook Conversions to automate any workflow

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An event a Zap performs after it starts
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problemsā€”no coding required.

How Zapier works

Zapier lets you build automated workflows between two or more appsā€”no code necessary. These workflows are called Zaps, and this is how they work.

A trigger is where automation begins

A trigger is an event that starts your Zap. Say you want to receive an email every time someone fills in a Facebook formā€”the trigger would be "new Facebook lead.
A trigger is the event that kicks off your automated workflow.

Now it's time for action

An action is the event an automation performs after it is triggered. Say you want to send a Slack message any time you receive a Facebook leadā€”the action would be "send a Slack message.
An action is the event that your automated workflow performs when triggered.

And that's it! You've just created a Zap.

A Zap is an automated workflowā€”consisting of a trigger and one or more actionsā€”that connects your apps.
Triggers and actions are the main components of every automated workflow.

Connect Salsa Engage and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reportingā€”and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Connect your tools and unlock the power of automation

With Zapier's 6,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Group NameRequired

    • Supporter IDRequired

    Action
    Write
    • EmailRequired

    • Email OptIn Status

    • Title

    • First Name

    • Middle Name

    • Last Name

    • Suffix

    • Date of Birth

    • Gender

    • Address Line 1

    • Address Line 2

    • City

    • State

    • Postal Code

    • County

    • Country

    • Address Opt-In

    • Home Phone

    • Cell Phone

    • Work Phone

    • Engage Supporter Id

    • Custom Field Values

    • External Supporter ID

    • Source Tracking Code

    • Facebook

    • Twitter

    • LinkedIn

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Funnel Event

    Publish lead updates from your funnel.

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Other Event

    Publish other events to Conversions API

    Action
    Write
    • EmailRequired

    • Email OptIn Status

    • Title

    • First Name

    • Middle Name

    • Last Name

    • Suffix

    • Date of Birth

    • Gender

    • Address Line 1

    • Address Line 2

    • City

    • State

    • Postal Code

    • County

    • Country

    • Address Opt-In

    • Home Phone

    • Cell Phone

    • Work Phone

    • Engage Supporter Id

    • Custom Field Values

    • External Supporter ID

    • Donation TypeRequired

    • Date of TransactionRequired

    • AmountRequired

    • Transaction IDRequired

    • Account Type

    • Account Number

    • Account Expiration

    • Account Provider

    • Fund

    • Campaign

    • Appeal

    • Dedication Type

    • Dedication

    • Notify

    • Designation

    • Deductible Amount

    • Fees Paid

    • Gateway Authorization Code

    • Activity Form ID

    • Activity Form Name

    • Activity Custom Field Values

    • Source Tracking Code

    • Facebook

    • Twitter

    • LinkedIn

    Action
    Write
    • TypeRequired

    • Date of TransactionRequired

    • AmountRequired

    • Transaction IDRequired

    • Supporter ID

    • External Supporter ID

    • Email

    • Account Type

    • Account Number

    • Account Expiration

    • Account Provider

    • Fund

    • Campaign

    • Appeal

    • Dedication Type

    • Dedication

    • Designation

    • Notify

    • Deductible Amount

    • Fees Paid

    • Gateway Authorization Code

    • Activity Form ID

    • Activity Form Name

    • Custom Field Values

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Lead Event

    Publish lead events to Conversions API

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Purchase Event

    Publish purchase events to Conversions API

    Action
    Write

Zapier's blog offers the low-down on automating Facebook Conversions

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salsa-engage logo

About Salsa Engage

Salsa Engage is a purpose-built marketing automation, fundraising, advocacy, and peer-to-peer online software for nonprofits.

Related categories

  • Fundraising
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facebook-conversions logo

About Facebook Conversions

Facebookā€™s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your websiteā€™s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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