Create integrations between Salsa Engage and Facebook Conversions to automate any workflow
WHEN THIS HAPPENS
An event that starts an automationAUTOMATICALLY DO THIS
An event a Zap performs after it startsEndless possibilities
How Zapier works
Zapier lets you build automated workflows between two or more appsāno code necessary. These workflows are called Zaps, and this is how they work.
A trigger is where automation begins
A trigger is an event that starts your Zap. Say you want to receive an email every time someone fills in a Facebook formāthe trigger would be "new Facebook lead.
Now it's time for action
An action is the event an automation performs after it is triggered. Say you want to send a Slack message any time you receive a Facebook leadāthe action would be "send a Slack message.
And that's it! You've just created a Zap.
A Zap is an automated workflowāconsisting of a trigger and one or more actionsāthat connects your apps.
Connect your tools and unlock the power of automation
With Zapier's 6,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.
Choose a Trigger
Start here
Start here
Choose an Action
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Group NameRequired
Supporter IDRequired
EmailRequired
Email OptIn Status
Title
First Name
Middle Name
Last Name
Suffix
Date of Birth
Gender
Address Line 1
Address Line 2
City
State
Postal Code
County
Country
Address Opt-In
Home Phone
Cell Phone
Work Phone
Engage Supporter Id
Custom Field Values
External Supporter ID
Source Tracking Code
Facebook
Twitter
LinkedIn
Send Funnel Event
Publish lead updates from your funnel.
Send Other Event
Publish other events to Conversions API
EmailRequired
Email OptIn Status
Title
First Name
Middle Name
Last Name
Suffix
Date of Birth
Gender
Address Line 1
Address Line 2
City
State
Postal Code
County
Country
Address Opt-In
Home Phone
Cell Phone
Work Phone
Engage Supporter Id
Custom Field Values
External Supporter ID
Donation TypeRequired
Date of TransactionRequired
AmountRequired
Transaction IDRequired
Account Type
Account Number
Account Expiration
Account Provider
Fund
Campaign
Appeal
Dedication Type
Dedication
Notify
Designation
Deductible Amount
Fees Paid
Gateway Authorization Code
Activity Form ID
Activity Form Name
Activity Custom Field Values
Source Tracking Code
Facebook
Twitter
LinkedIn
TypeRequired
Date of TransactionRequired
AmountRequired
Transaction IDRequired
Supporter ID
External Supporter ID
Email
Account Type
Account Number
Account Expiration
Account Provider
Fund
Campaign
Appeal
Dedication Type
Dedication
Designation
Notify
Deductible Amount
Fees Paid
Gateway Authorization Code
Activity Form ID
Activity Form Name
Custom Field Values
Send Lead Event
Publish lead events to Conversions API
Send Purchase Event
Publish purchase events to Conversions API
Zapier's blog offers the low-down on automating Facebook Conversions
Related categories
Facebookās Conversions lets you send information about important customer events to Facebook Server-Side API directly from your websiteās server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.