Connect Salesforce and The Events Calendar to power AI-driven automation

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Choose a Trigger

Choose an Action

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Zapier makes it easy to integrate Salesforce with The Events Calendar - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Case Attachment" from Salesforce.

Add your action

An action happens after the trigger—such as "Create Event" in The Events Calendar.

You’re connected!

Zapier seamlessly connects Salesforce and The Events Calendar, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Case Attachment
Triggers when a new Attachment is added to a case.
Trigger
Polling
Try It
- History Object
  Required
Trigger
Polling
Try It
New Lead
Triggers when a new Lead is created.
Trigger
Polling
Try It
- Salesforce Objects
  Required
Trigger
Polling
Try It
- Salesforce Object
  Required
Trigger
Polling
Try It

- Salesforce Object
  Required
- Record
  Required
- File
  Required
- Visibility
  Required
Action
Write
- Path after /services/apexrest/
  Required
- HTTP method
  Required
- Query parameters
- Extra headers
- Request body
- Timeout
Action
Write

- File
  Required
- Salesforce Object
  Required
- Description
- Attachment visibility
Action
Write
Create Contact
Creates a new contact.
Action
Write
- File
  Required
- Title
- Description
- Salesforce Object
Action
Write
- Note Title
  Required
- Note
- Salesforce Object
  Required
- Note Visibility
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Flow
  Required
- Manual flow input parameters
Action
Write
- To
  Required
- CC
- BCC
- Subject
  Required
- Email Format
  Required
- Sender Type
  Required
Action
Write
- Lead to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Query Type
  Required
- Include Deleted Records
Action
Search
- Parent Object
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE clause
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
- Use Assignment Rules
- Allow Duplicates
Action
Search or write
Canceled Event
Triggers when the event status is changed to canceled.
Trigger
Polling
Try It
Updated Event
Triggers when an event is updated. It does not trigger on new event creation.
Trigger
Polling
Try It
- ID
  Required
- Title
- Description
- Start Date
- End Date
- Status
- Excerpt
- Author
- Publish Date
- Publish Date UTC
- Slug
- Timezone
- All Day
- Image
- Cost
- Website
- Show Map
- Show Map Link
- Hide from Listings
- Sticky
- Featured
- Categories
- Tags
- Venue
- Organizer
Action
Write

New Contact
Triggers when a new Contact is created.
Trigger
Polling
Try It
- Salesforce Object
  Required
- Record (Optional)
Trigger
Polling
Try It
New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Trigger
Instant
Try It
- Disclaimer
- Salesforce Object
  Required
Trigger
Polling
Try It
- Campaign
  Required
- Contact
  Required
Action
Write
- Campaign
  Required
- Lead
  Required
Action
Write
- Lead
  Required
- Account
  Required
- Opportunity
- Create new opportunity?
- Converted Status
  Required
Action
Write
- Parent Object
  Required
- Use Assignment Rules
Action
Write
- Note Title
  Required
- Note Content
  Required
- Salesforce Object
Action
Write
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Warning
- Salesforce Object
  Required
- Record ID
  Required
Action
Write
- Report
  Required
- Include details
- Number of custom filters
- Row groupings
- Column groupings
- Summary calculations
- Detail columns
- Sort order
- Report format
- Advanced report options
Action
Write
- Contact to Update
  Required
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- SOSL Query
  Required
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
Action
Search
- Salesforce Object
  Required
Action
Search
- Salesforce Object
  Required
- Record ID
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
- Use Assignment Rules
- Allow Duplicates
Action
Search or write
New Event
Triggers when a new event is created.
Trigger
Polling
Try It
- Event Title
  Required
- Description
- Event Start Date
  Required
- End Date
- Status
- Excerpt
- Author
- Publish Date
- Publish Date UTC
- Slug
- Timezone
- All Day
- Image
- Cost
- Website
- Show Map
- Show Map Link
- Hide from Listings
- Sticky
- Featured
- Categories
- Tags
- Venue
- Organizer
Action
Write
- Search
- Start Date
- End Date
- Starts Before
- Starts After
- Ends Before
- Ends After
- Strict Dates
- Categories
- Tags
- Venue
- Organizer
- Featured
- Status
- Geolocation
- Geoloc Latitude
- Geoloc Longitude
- Include
- Post Parent
- Ticketed
- Page
- Per Page
Action
Search

For AI agents & developers

Use Salesforce and The Events Calendar with AI agents and code

Beyond Zap workflows. Call Salesforce and The Events Calendar actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Salesforce and The Events Calendar actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add Contact to Campaign
Create Event

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Salesforce and The Events Calendar actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* salesforce / the-events-calendar action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Salesforce and The Events Calendar to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Salesforce on the Zapier blog

Make work flow with AI

Level up your Salesforce to The Events Calendar integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Salesforce + The Events Calendar integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Salesforce and The Events Calendar

Can I automate event creation in The Events Calendar from Salesforce opportunities?

Yes, you can set up a trigger in Salesforce for new opportunities to automatically create an event in The Events Calendar. Our integration allows mapping fields from opportunities directly to events.

Is it possible to update Salesforce records when an event is modified in The Events Calendar?

Absolutely, we offer an action that updates Salesforce records when changes are made to an event in The Events Calendar. This keeps your data synchronized between platforms.

How do I handle attendee data in Salesforce when someone registers for an event via The Events Calendar?

Our integration allows you to set up a trigger when a new attendee is registered in The Events Calendar and create or update this contact's information within Salesforce, enhancing your CRM with attendee insights.

What happens if there is a conflict between Salesforce and The Events Calendar data?

In case of data conflicts, you can use filters and paths within our integration to determine whether Salesforce or The Events Calendar should take precedence, ensuring smooth operations.

Can I track RSVPs from events created through the integration?

Yes, once you've set up the integration, you can track RSVPs as they come into The Events Calendar and funnel these details automatically into Salesforce using triggers for detailed reporting.

Does your platform support managing recurring events synced with Salesforce?

Indeed, our platform handles both single and recurring events. You can automate the syncing process so that any recurring events created or updated in one service will reflect accurately in the other.

Are there specific field types supported when mapping between platforms?

We support a variety of standard field types during mapping such as dates, text fields, picklists, and checkboxes to ensure all relevant data is transferred correctly between systems.

About Salesforce

Salesforce is a leading enterprise customer relationship manager (CRM) application.

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Related categories

CRM (Customer Relationship Management)

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About The Events Calendar

Power your events for free with The Events Calendar, or upgrade to Pro to unlock recurring events, views, premium support, and more.

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