Connect Pursuit and Outreach to power AI-driven automation

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Start with a template that brings Pursuit and Outreach together. Build enterprise-grade automation in minutes.

Our most popular template

Add new Pursuit Research contacts to Outreach sequences
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Pursuit + Outreach

Add new Pursuit Research contacts to Outreach sequences

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Pursuit + Outreach

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Pursuit with Outreach - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Pursuit Contact Exported" from Pursuit.

Add your action

An action happens after the trigger—such as "Add Prospect to Sequence" in Outreach.

You’re connected!

Zapier seamlessly connects Pursuit and Outreach, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Pursuit Contact Exported
Triggers when contacts are exported from Pursuit. Includes base contact fields.
Trigger
Instant
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- Workbook
  Required
Trigger
Instant
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For You Opportunity Detected
Triggers when a new For You (Radar) opportunity is detected for your company. Includes opportunity details, entity info, signals, and relevant contacts.
Trigger
Instant
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New Account
Triggers when a new account is created.
Trigger
Instant
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New Opportunity
Triggers when a new opportunity is created.
Trigger
Instant
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New Task
Triggers when a new task is created.
Trigger
Instant
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Updated Call
Triggers when a call is updated.
Trigger
Instant
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Updated Prospect
Triggers when a prospect is updated.
Trigger
Instant
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- Sequence ID
  Required
- Prospect ID
  Required
- Mailbox ID
  Required
Action
Write
- Sequence Name to Search For
- Sequence ID
Action
Search

Pursuit Account Exported
Triggers when accounts are exported from Pursuit. Includes base account fields.
Trigger
Instant
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- Workbook
  Required
Trigger
Instant
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- Sequence ID
  Required
Trigger
Polling
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New Call
Triggers when a new call is logged.
Trigger
Instant
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New Prospect
Triggers when a new prospect is created.
Trigger
Instant
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Updated Account
Triggers when an account is updated.
Trigger
Instant
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Updated Opportunity
Triggers when an opportunity is updated.
Trigger
Instant
Try It
Updated Task
Triggers when a task is updated.
Trigger
Instant
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- First Name
- Last Name
- Email Addresses
- Account ID
- Opportunity IDs
- Stage ID
- Persona ID
- Owner ID
- Tags
- Personal Info - Middle Name
- Personal Info - Nickname
- Personal Info - Gender
- Personal Info - Date of Birth
- Phone Numbers - Home
- Phone Number - Mobile
- Phone Numbers - Work
- Phone Numbers - VoIP
- Phone Numbers - Other
- Job Details - Title
- Job Details - Occupation
- Job Details - Start Date
- Education - School
- Education - Degree
- Education - Graduation Date
- Location - Address 1
- Location - Address 2
- Location - City
- Location - State
- Location - ZIP
- Location - Country
- Location - Region
- Location - Time Zone (IANA)
- Links - Website 1
- Links - Website 2
- Links - Website 3
- Links - LinkedIn URL
- Links - Twitter URL
- Links - GitHub URL
- Links - Facebook URL
- Links - Google+ URL
- Links - StackOverflow URL
- Other Info - Source
- Other Info - On Market
- Other Info - Lead Score
- Other Info - Campaign Name
- Personal Note 1
- Personal Note 2
- Company
- CustomFieldHelpText
Action
Write

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Pursuit and Outreach to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Outreach on the Zapier blog

Make work flow with AI

Level up your Pursuit to Outreach integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Pursuit

Pursuit is a sales intelligence platform for public sector sales. Export contacts and entities from pipeline sessions to your other apps.

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Related categories

AI Sales Tools

About Outreach

Outreach is a single platform that unlocks seller productivity to help sales teams efficiently create and close more pipeline.

Learn moreLearn moreHelpHelp

Related categories

Sales & CRM

Connect Pursuit and Outreach to power AI-driven automation

Launch your first automated workflow

Add new Pursuit Research contacts to Outreach sequences

Add new Pursuit Research contacts to Outreach sequences

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Connect Pursuit and Outreach to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Learn how to automate Outreach on the Zapier blog

5 ways to automate Outreach with Zapier

Make work flow with AI

Connect Pursuit to Outreach on the world's largest no-code automation platform