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Zapier makes it easy to integrate Google Ads with Microsoft Dynamics 365 CRM - no code necessary. See how you can get setup in minutes.
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Google Ads
Google Ads
1. Choose trigger event
Microsoft Dynamics 365 CRM
Microsoft Dynamics 365 CRM
2. Choose action
1. Select the event
Setup
Test
Google Ads
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Create Account" in Microsoft Dynamics 365 CRM.
You’re connected!
Zapier seamlessly connects Google Ads and Microsoft Dynamics 365 CRM, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Info
Owner
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Info
Customer type
Required
Owner
Status
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Info
Owner
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Info
Owner
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Info
Account
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Info
Contact
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Info
Case/Incident
Required
State
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Info
Lead
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Info
Order
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Info
Info_field_enable
Match if any of the fields match (otherwise only match if all the fields match)
Search By Email Only
Action
This is an event a Zap performs.
Search
Find existing data in your app
Info
Info_field_enable
Custom Entity
Required
Match if any of the fields match (otherwise only match if all the fields match)
Search By Email Only
Action
This is an event a Zap performs.
Search
Find existing data in your app
State Code
Action
This is an event a Zap performs.
Search
Find existing data in your app
Info
Info_field_enable
Match if any of the fields match (otherwise only match if all the fields match)
Action
This is an event a Zap performs.
Search
Find existing data in your app
Info
Info_field_enable
Contact ID
Match if any of the fields match (otherwise only match if all the fields match)
Action
This is an event a Zap performs.
Search
Find existing data in your app
Info
Info_field_enable
Match if any of the fields match (otherwise only match if all the fields match)
Search By Email Only
Owner
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Info
Info_field_enable
Custom Entity
Required
Match if any of the fields match (otherwise only match if all the fields match)
Search By Email Only
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Info
Info_field_enable
Match if any of the fields match (otherwise only match if all the fields match)
Owner
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Info
Info_field_enable
Match if any of the fields match (otherwise only match if all the fields match)
Owner
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Google Ads and Microsoft Dynamics 365 CRM with AI agents and code
Beyond Zap workflows. Call Google Ads and Microsoft Dynamics 365 CRM actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Ads and Microsoft Dynamics 365 CRM actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Contact to Customer List With Email
Create Account
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Google Ads and Microsoft Dynamics 365 CRM
Update Google Ads with offline conversions from Microsoft Dynamics 365.
When there’s a new sale or closed deal in Microsoft Dynamics 365 CRM, Zapier sends an offline conversion to Google Ads. This connects ad performance with revenue, helping business owners optimize ad spend.
Sync campaign data between Microsoft Dynamics 365 CRM and Google Ads.
When a new campaign is created in Microsoft Dynamics 365 CRM, Zapier updates Google Ads with the same campaign details. This ensures consistent data across platforms, reducing redundancies and manual reconciliation efforts.
Add new Google Ads leads to Microsoft Dynamics 365 CRM.
When a new lead form entry comes in from Google Ads, Zapier automatically creates a lead in Microsoft Dynamics 365 CRM. This facilitates unified lead management, ensures no lead slips through the cracks, and reduces manual entry.
Learn how to automate Google Ads on the Zapier blog
Learn how to automate Microsoft Dynamics 365 CRM on the Zapier blog
Make work flow with AI
Level up your Google Ads to Microsoft Dynamics 365 CRM integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Ads + Microsoft Dynamics 365 CRM integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Microsoft Dynamics 365 CRM
How do I start integrating Google Ads with Microsoft Dynamics 365 CRM?
To begin integrating Google Ads with Microsoft Dynamics 365 CRM, you'll need access to both accounts and the appropriate permissions to connect them. You can use integrations like ours, which allows you to link these platforms seamlessly by setting up triggers and actions that automate your workflows.
What are the key triggers available for Google Ads in the integration?
In our integration setup, key triggers for Google Ads include new lead form submissions, conversion tracking updates, and new campaign launches. These triggers can automate tasks such as creating a new contact or updating existing records in Microsoft Dynamics 365 CRM.
Which actions can be automated in Microsoft Dynamics 365 CRM through this integration?
Our integration allows you to automate several actions such as creating or updating leads and contacts, logging interactions, and even generating reports based on the data received from Google Ads.
Do I need any technical skills to set up the integration?
No specialized technical skills are required to set up the integration. Our platform provides a user-friendly interface where you can easily configure triggers and actions by following step-by-step instructions.
Can I customize workflows between Google Ads and Microsoft Dynamics 365 CRM?
Yes, you can fully customize your workflows. By selecting specific triggers from Google Ads and defining corresponding actions in Microsoft Dynamics 365 CRM, you tailor the integration to meet your business needs.
Are there any limitations on data types that can be transferred through this integration?
While most standard data types such as text fields are supported in transfers, certain custom fields may require additional configuration. We support a wide range of data types commonly used in marketing and sales processes.
How often is data synced between Google Ads and Microsoft Dynamics 365 CRM?
The frequency of data syncing depends on how you've set up your triggers. Real-time updates are possible with certain configurations so that when an event occurs in Google Ads, it immediately reflects in Microsoft Dynamics 365 CRM.
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
