Connect Metadata and Hull to power AI-driven automation

No-code AI automation
Full audit trails and controls
SOC 2 and GDPR compliant
Easy visual workflow builder
8,000+ apps, 450+ AI tools
Free tier available

Choose a Trigger

Choose an Action

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Metadata with Hull - no code necessary. See how you can get setup in minutes.

100%

Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Lead" from Metadata.

Add your action

An action happens after the trigger—such as "Create or Update an Account" in Hull.

You’re connected!

Zapier seamlessly connects Metadata and Hull, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Enriched leads
Trigger
Polling
Try It
Account Created
Triggers when an account is created.
Trigger
Instant
Try It
Account Left Segment
Triggers when an account leaves a segment.
Trigger
Instant
Try It
User Created
Triggers when a user is created.
Trigger
Instant
Try It
User Event Created
Triggers when a user event is created.
Trigger
Instant
Try It

- External Id
- Domain
- Anonymous Id
- Attributes
Action
Write
- Email
- External ID
- Anonymous Id
- Event Name
- Event Properties
Action
Write

- External ID
- Email
- Anonymous Id
Action
Search

Account Attribute Updated
Triggers when an account attribute is updated.
Trigger
Instant
Try It
Account Entered Segment
Triggers when an account enters a segment.
Trigger
Instant
Try It
User Attribute Updated
Triggers when a user attribute is updated.
Trigger
Instant
Try It
User Entered Segment
Triggers when a user enters a segment.
Trigger
Instant
Try It
User Left Segment
Triggers when a user leaves a segment.
Trigger
Instant
Try It
- External Id
- Email
- Anonymous Id
- Account Domain
- Account External Id
- Account Anonymous Id
- Attributes
Action
Write
- External ID
- Domain
- Anonymous Id
Action
Search

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Metadata and Hull to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your Metadata to Hull integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Metadata

Metadata’s patented technology executes thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a velocity that is not humanly possible.

HelpHelp

Related categories

Marketing Automation

Similar apps

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Hull

Hull is a customer data platform that unifies your customer data in a single place and sends that data to all of your connected tools.