leadPops develops lead generation technology and marketing solutions for mortgage, real estate, and insurance pros.

leadPops


* **Bonus:** It’s free—[Zaps that send data to the LinkedIn Conversions API](https://zapier.com/l/linkedin-conversions-integration?utm_campaign=linkedinads_zap_editor&utm_medium=in-app) don’t count against your task usage.
* **Extra Perk:** [Get $500 in LinkedIn ad credit when you spend $500](https://business.linkedin.com/en-us/marketing-solutions/cx/25/10/usd-sxgy-500-mpp-zapier) on a new campaign within 30 days.

If this dropdown is empty, [create a Conversion that has a "Data Source" of "Conversions API"](https://cdn.zappy.app/9022540f5d7341601103958ccff3f5ac.png) in your LinkedIn account. Then refresh this dropdown and select the Conversion you just created.

Advertisers need to [enable enhanced conversion tracking from Campaign Manager](https://www.linkedin.com/help/lms/answer/a423304/enable-first-party-cookies-on-a-linkedin-insight-tag) in order to activate first party cookies that appends a click ID parameter `li_fat_id` to the click URLs.

If you use this field, you must also fill in the "Last Name" field.

If you use this field, you must also fill in the "First Name" field.

If you use this field, you must also fill in the "First Name" and "Last Name" fields.

Must be a [two-letter country code](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2), like `US`. If you use this field, you must also fill in the "First Name" and "Last Name" fields.

This is generated when users submit Linkedin Lead-gen forms, and can be downloaded via [Campaign Manager UI](https://www.linkedin.com/help/lms/answer/a425750) or [Lead Sync API](https://learn.microsoft.com/en-us/linkedin/marketing/lead-sync/leadsync?view=li-lms-2024-08&tabs=http).

If you use this field, you must also fill in the "Currency" field.

Must be in [ISO format](https://en.wikipedia.org/wiki/ISO_4217) (e.g. `USD`).

If this field is left empty, we will default to the time the Zap ran.

A unique ID that can be defined by the advertiser.

LinkedIn Conversions lets you send information about important customer events to LinkedIn's Conversion API directly from your website, CRM or other databases.

LinkedIn Conversions

Streamline your lead management process with this efficient workflow. Once a new lead is received in leadPops, a conversion event is promptly sent in the LinkedIn Conversion app. This automation not only saves time but also ensures prompt actions and superior lead handling. Expand your professional network effortlessly while maintaining on-point communication with potential clients.

leadPops + LinkedIn Conversions

Send LinkedIn Conversion events when new leads are detected in leadPops

Supported triggers and actions

New Lead

Send Conversion Event

Ignite Lead

About leadPops

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About LinkedIn Conversions

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