Connect Keen and Ortto to power AI-driven automation

No-code AI automation
Full audit trails and controls
SOC 2 and GDPR compliant
Easy visual workflow builder
9,000+ apps, 450+ AI tools
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Choose a Trigger

Choose an Action

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How Zapier works

Zapier makes it easy to integrate Keen with Ortto - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Lead" from Keen.

Add your action

An action happens after the trigger—such as "Create Custom Activity" in Ortto.

You’re connected!

Zapier seamlessly connects Keen and Ortto, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Channel
  Required
Trigger
Polling
Try It
- Keen Lead ID
  Required
- Purchase Amount
  Required
- Product Name
- Product Description
- Date
Action
Write
- Lead ID
  Required
- Lead Status
  Required
Action
Write
- Record Type
  Required
- Fields
  Required
Trigger
Instant
Try It
- Record Type
  Required
- Event
  Required
Trigger
Instant
Try It

- Record Type
  Required
- Update By
  Required
Action
Write
- Operation
  Required
- Record Type
  Required
- Search By
  Required
Action
Write

- Record Type
  Required
- Search By
  Required
Action
Search

- Channel
  Required
- Email
- First name
- Last name
- Phone Number
- Company name
- Business ID
- Employee
- Source
- Notes
Action
Write
- Channel
  Required
- Lead ID
  Required
- Lead Status
  Required
Action
Write
- Choose an activity
  Required
Trigger
Instant
Try It
- Record Type
  Required
Trigger
Instant
Try It
- Custom Activity
  Required
- Search By
  Required
Action
Write
- Search By
  Required
Action
Write
- Search By
  Required
Action
Write

For AI agents & developers

Use Keen and Ortto with AI agents and code

Beyond Zap workflows. Call Keen and Ortto actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Keen and Ortto actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Lead
Create Custom Activity

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Keen and Ortto actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* keen / ortto action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Keen and Ortto to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your Keen to Ortto integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Keen

Keen is a partner management and automation platform. It automates the way B2B partners share and receive leads, co-sell opportunities, and track revenue.

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Related categories

Marketing Automation

About Ortto

Grow your brand faster with a customer data and marketing automation platform designed for businesses who sell online.

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