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Choose a Trigger

Choose an Action

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Quickly connect Instagram for Business to Salesforce with a Zapier template.

Our most popular template

Generate Salesforce leads from new Instagram for Business media posts
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Instagram for Business + Salesforce
Create Salesforce records for new tagged media on Instagram for Business
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Instagram for Business + Salesforce

Generate Salesforce leads from new Instagram for Business media posts

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Instagram for Business + Salesforce

Create Salesforce records for new tagged media on Instagram for Business

Details

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Instagram for Business + Salesforce

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Instagram for Business with Salesforce - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Media Posted in my Account" from Instagram for Business.

Add your action

An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.

You’re connected!

Zapier seamlessly connects Instagram for Business and Salesforce, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Media Posted in my Account
Triggers when a photo or video is posted to your selected account.
Trigger
Polling
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- Media
  Required
- Caption
- Tagged User(s)
- Location
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
New Contact
Triggers when a new Contact is created.
Trigger
Polling
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- Salesforce Object
  Required
- Record (Optional)
Trigger
Polling
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New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Trigger
Instant
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- Disclaimer
- Salesforce Object
  Required
Trigger
Polling
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- Campaign
  Required
- Contact
  Required
Action
Write
- Campaign
  Required
- Lead
  Required
Action
Write
- Lead
  Required
- Account
  Required
- Opportunity
- Create new opportunity?
- Converted Status
  Required
Action
Write
- Parent Object
  Required
- Use Assignment Rules
Action
Write
- Note Title
  Required
- Note Content
  Required
- Salesforce Object
Action
Write
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Warning
- Salesforce Object
  Required
- Record ID
  Required
Action
Write
- Report
  Required
- Include details
- Number of custom filters
- Row groupings
- Column groupings
- Summary calculations
- Detail columns
- Sort order
- Report format
- Advanced report options
Action
Write
- Contact to Update
  Required
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Parent Object
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE clause
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
- Use Assignment Rules
- Allow Duplicates
Action
Search or write

New Tagged Media
Triggers when your selected account is tagged in a photo or video.
Trigger
Polling
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- Video
  Required
- Caption
- Tagged User(s)
- Location
Action
Write
New Case Attachment
Triggers when a new Attachment is added to a case.
Trigger
Polling
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- History Object
  Required
Trigger
Polling
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New Lead
Triggers when a new Lead is created.
Trigger
Polling
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- Salesforce Objects
  Required
Trigger
Polling
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- Salesforce Object
  Required
Trigger
Polling
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- Salesforce Object
  Required
- Record
  Required
- File
  Required
- Visibility
  Required
Action
Write
- Path after /services/apexrest/
  Required
- HTTP method
  Required
- Query parameters
- Extra headers
- Request body
- Timeout
Action
Write
- File
  Required
- Salesforce Object
  Required
- Description
- Attachment visibility
Action
Write
Create Contact
Creates a new contact.
Action
Write
- File
  Required
- Title
- Description
- Salesforce Object
Action
Write
- Note Title
  Required
- Note
- Salesforce Object
  Required
- Note Visibility
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Flow
  Required
- Manual flow input parameters
Action
Write
- To
  Required
- CC
- BCC
- Subject
  Required
- Email Format
  Required
- Sender Type
  Required
Action
Write
- Lead to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Query Type
  Required
- Include Deleted Records
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
Action
Search
- Salesforce Object
  Required
Action
Search
- Salesforce Object
  Required
- Record ID
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
- Use Assignment Rules
- Allow Duplicates
Action
Search or write

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Practical ways you can use Instagram for Business and Salesforce

Create Salesforce leads from Instagram tags.

When your business's Instagram account is tagged in media, Zapier creates a Salesforce lead. This helps business owners quickly act on potential opportunities by automatically capturing Instagram activity, reducing the lead-collection time by up to 30%. It also helps centralize lead data in Salesforce for streamlined analysis.

Business Owner

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Log new Instagram media in Salesforce.

When a new post is published on your business's Instagram, Zapier logs the post into Salesforce. IT teams can use this automation to bridge the gap between social media activity and internal CRM systems, saving hours on manual data entry and making insights more accessible for the team.

Try it

Learn how to automate Instagram for Business on the Zapier blog

Learn how to automate Salesforce on the Zapier blog

Make work flow with AI

Level up your Instagram for Business to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Instagram for Business

Instagram for Business allows you to gain insights on your followers. Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.

Learn moreLearn moreHelpHelp

Related categories

Facebook Social Media Accounts

About Salesforce

Salesforce is a leading enterprise customer relationship manager (CRM) application.

Learn moreLearn moreHelpHelp

Related categories

CRM (Customer Relationship Management)

Similar apps

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Connect Instagram for Business and Salesforce to unlock the power of automation

Set up your first integration

Generate Salesforce leads from new Instagram for Business media posts

Create Salesforce records for new tagged media on Instagram for Business

Generate Salesforce leads from new Instagram for Business media posts

Create Salesforce records for new tagged media on Instagram for Business

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use Instagram for Business and Salesforce

Create Salesforce leads from Instagram tags.

Log new Instagram media in Salesforce.

Learn how to automate Instagram for Business on the Zapier blog

Connect Instagram and YouTube for automated crossposting

Learn how to automate Salesforce on the Zapier blog

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Make work flow with AI

Connect Instagram for Business to Salesforce on the world's largest no-code automation platform