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Connect Instagram for Business and Formatter by Zapier to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Instagram for Business with Formatter by Zapier - no code necessary. See how you can get setup in minutes.

Select a trigger from Instagram for Business

A trigger is an event that starts your Zap and runs the workflow. For example, with Instagram for Business, a trigger could be "New Media Posted in my Account."
A trigger is the event that kicks off your automated workflow.

Setup an action from Formatter by Zapier

An action is what takes place after the automation is triggered. For example, with Formatter by Zapier, the action could be "Date / Time."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Instagram for Business to Formatter by Zapier

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Instagram for Business to Formatter by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Connect Instagram for Business and Formatter by Zapier to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Instagram for Business triggers, actions, and search
    New Media Posted in my Account

    Triggers when a photo or video is posted to your selected account.

    Trigger
    Scheduled
    Try It
    • Photo
      Required
    • Caption
    • Tagged User(s)
    • Location
    Action
    Write
    • Transform
      Required
    Action
    Write
    • Transform
      Required
    Action
    Write
  • Instagram for Business triggers, actions, and search
    New Tagged Media

    Triggers when your selected account is tagged in a photo or video.

    Trigger
    Scheduled
    Try It
    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Headers
    • Additional Request Headers
    • Body
    Action
    Write
    • Transform
      Required
    Action
    Write
    • Transform
      Required
    Action
    Write

Learn how to automate Instagram for Business on the Zapier blog

Learn how to automate Formatter by Zapier on the Zapier blog

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About Instagram for Business
Instagram for Business allows you to gain insights on your followers. Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.
Help
Related categories
  • Facebook
  • Social Media Accounts
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About Formatter by Zapier
Data isn't always in the format you need. Perhaps a date is in International format, but your app needs it in American format. Or maybe you need to Title Case a subject, truncate text for a Tweet, or turn Markdown text into HTML for your blog. Zapier's Formatter tool can help.
Learn moreHelp
Related categories
  • Documents
  • Zapier

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