Connect HubSpot and Instagram for Business to power AI-driven automation

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Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings HubSpot and Instagram for Business together. Build enterprise-grade automation in minutes.

Our most popular template

Create Instagram for Business photos from new HubSpot contacts
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HubSpot + Instagram for Business
Publish photos on Instagram for Business when new companies are added in HubSpot
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HubSpot + Instagram for Business
Create new HubSpot companies from new tagged media in Instagram for Business
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Instagram for Business + HubSpot
Publish photos on Instagram for Business from new blog articles in HubSpot
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HubSpot + Instagram for Business
Create HubSpot social media messages from new Instagram for Business media posts
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Instagram for Business + HubSpot
Create new HubSpot contacts from new tagged media in Instagram for Business
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Instagram for Business + HubSpot

Create Instagram for Business photos from new HubSpot contacts

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HubSpot + Instagram for Business

Publish photos on Instagram for Business when new companies are added in HubSpot

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HubSpot + Instagram for Business

Create new HubSpot companies from new tagged media in Instagram for Business

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Instagram for Business + HubSpot

Publish photos on Instagram for Business from new blog articles in HubSpot

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HubSpot + Instagram for Business

Create HubSpot social media messages from new Instagram for Business media posts

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Instagram for Business + HubSpot

Create new HubSpot contacts from new tagged media in Instagram for Business

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Instagram for Business + HubSpot

Create new HubSpot contacts when new media is posted on Instagram for Business
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Instagram for Business + HubSpot
Publish photos on Instagram for Business when new or updated contacts are found in HubSpot
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HubSpot + Instagram for Business

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate HubSpot with Instagram for Business - no code necessary. See how you can get setup in minutes.

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Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Publish Photo(s)" in Instagram for Business.

You’re connected!

Zapier seamlessly connects HubSpot and Instagram for Business, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Note
- Additional properties to retrieve
Trigger
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- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Event Type
Trigger
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- Type
Trigger
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Blog Url
  Required
- Article State
  Required
Trigger
Polling
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New Deal
Triggers when a new Deal is created.
Trigger
Instant
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- Property Name
  Required
- Properties to retrieve
  Required
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Property Name
  Required
- Additional Properties to Retrieve
Trigger
Polling
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- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
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- Note
- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Halt task if any associations error occurred
- Engagement Type
  Required
- Assigned To
Action
Write
- Note
- Social Media Channel
  Required
- Message Content
  Required
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
Delete CRM Object
Deletes a CRM object from HubSpot
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Product ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact Email Address
  Required
- Event ID
  Required
- Contact Value
Action
Write
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
Write
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact wasn't a member of the list
  Required
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
New Media Posted in my Account
Triggers when a photo or video is posted to your selected account.
Trigger
Polling
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- Media
  Required
- Caption
- Tagged User(s)
- Location
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Instant
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Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Polling
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- Form
  Required
Trigger
Instant
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- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
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- Type of Custom Object
  Required
Trigger
Instant
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- Channel
  Required
- Status
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Polling
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- Type of Custom Object
  Required
Trigger
Instant
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- Note
- Contact Email
  Required
- Subscription Types
  Required
- Legal Basis Explanation
Action
Write
- Note
- Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
Create CRM Object
Creates a CRM object in HubSpot
Action
Write
- Note
- List Name
  Required
- Object Type
  Required
- Processing Type
  Required
- Folder ID
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Contact ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Deal ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Line_item ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Ticket ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Publish This Post?
  Required
- Blog Post URL
  Required
- Blog Post Title
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update CRM Object
Updates a CRM object in HubSpot
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Email
  Required
Action
Write
- Note
- Note
- Contact Email
  Required
Action
Write
Find CRM Object
Finds CRM objects by searching with filters
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
New Tagged Media
Triggers when your selected account is tagged in a photo or video.
Trigger
Polling
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- Video
  Required
- Caption
- Tagged User(s)
- Location
Action
Write

For AI agents & developers

Use HubSpot and Instagram for Business with AI agents and code

Beyond Zap workflows. Call HubSpot and Instagram for Business actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose HubSpot and Instagram for Business actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Update Contact Subscription Preferences
Publish Photo(s)

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger HubSpot and Instagram for Business actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* hubspot / instagram-for-business action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use HubSpot and Instagram for Business

Create an Instagram post for new HubSpot blogs

When a new blog post is created in HubSpot, Zapier automatically publishes a photo with a teaser caption on your Instagram Business account. This keeps your Instagram audience updated with your latest content, driving traffic and engagement without additional manual effort.

Business Owner

Try it

Monitor Instagram tags for company mentions in HubSpot

When your Instagram Business account is tagged in a photo or video, Zapier creates a new contact or engagement record in HubSpot. This makes it easy for IT or teams managing tools to ensure company mentions on social media are tracked and leveraged effectively.

Try it

Sync new Instagram media with HubSpot

When new media is posted on your Instagram Business account, Zapier creates an engagement or content record in HubSpot. This helps the marketing team centralize their social activity data, aiding in consistent campaign performance tracking and timely decisions.

Marketing & Marketing Ops

Try it

Learn how to automate HubSpot on the Zapier blog

Learn how to automate Instagram for Business on the Zapier blog

Make work flow with AI

Level up your HubSpot to Instagram for Business integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

Learn moreLearn moreHelpHelp

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About Instagram for Business

Instagram for Business allows you to gain insights on your followers. Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.

Learn moreLearn moreHelpHelp

Related categories

Facebook

Social Media Accounts

Connect HubSpot and Instagram for Business to power AI-driven automation

Launch your first automated workflow

Create Instagram for Business photos from new HubSpot contacts

Publish photos on Instagram for Business when new companies are added in HubSpot

Create new HubSpot companies from new tagged media in Instagram for Business

Publish photos on Instagram for Business from new blog articles in HubSpot

Create HubSpot social media messages from new Instagram for Business media posts

Create new HubSpot contacts from new tagged media in Instagram for Business

Create Instagram for Business photos from new HubSpot contacts

Publish photos on Instagram for Business when new companies are added in HubSpot

Create new HubSpot companies from new tagged media in Instagram for Business

Publish photos on Instagram for Business from new blog articles in HubSpot

Create HubSpot social media messages from new Instagram for Business media posts

Create new HubSpot contacts from new tagged media in Instagram for Business

Create new HubSpot contacts when new media is posted on Instagram for Business

Publish photos on Instagram for Business when new or updated contacts are found in HubSpot

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use HubSpot and Instagram for Business with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use HubSpot and Instagram for Business

Create an Instagram post for new HubSpot blogs

Monitor Instagram tags for company mentions in HubSpot

Sync new Instagram media with HubSpot

Learn how to automate HubSpot on the Zapier blog

How to integrate ChatGPT with HubSpot

How to use Zapier's HubSpot Salesforce integration

How to integrate Hubspot with Gmail

Learn how to automate Instagram for Business on the Zapier blog

Connect Instagram and YouTube for automated crossposting

Make work flow with AI

Connect HubSpot to Instagram for Business on the world's largest no-code automation platform