Top companies trust Zapier to automate work that solves their unique business problems—no coding required.
How Zapier works
Zapier makes it easy to integrate Hibob with HubSpot - no code necessary. See how you can get setup in minutes.
100%
Help
Hibob
Hibob
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
Hibob
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "Employee Activated" from Hibob.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Hibob and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Hibob and HubSpot with AI agents and code
Beyond Zap workflows. Call Hibob and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Hibob and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
API Request (Beta)
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Hibob and HubSpot
Update HubSpot for new hires from Hibob
Avoid siloed systems for new hire data. When a new employee is created in Hibob, Zapier updates their contact information in HubSpot. This ensures new hires are included in relevant projects or onboarding communications instantly.
Stay on top of employee transitions. When an employee's termination date occurs in Hibob, Zapier sends an alert to your IT team via HubSpot tasks to revoke system access. This ensures data security and compliance without delays.
Create HubSpot contacts for new employees in Hibob
Easily manage your email marketing campaigns. When a new employee is added in Hibob, Zapier creates a corresponding contact in HubSpot, ensuring everyone receives relevant communications. This streamlines campaign outreach and eliminates manual data entry errors.
Level up your Hibob to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Hibob + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Hibob and HubSpot
What data can be synced between Hibob and HubSpot?
We can sync employee information such as names, emails, departments, and roles from Hibob to your HubSpot CRM. This ensures your contact records are up-to-date and relevant for communication.
How do I set up a trigger to automatically update my CRM with new employee information from Hibob?
You can create a trigger in our platform that activates whenever a new employee record is added to Hibob. This automatically updates or adds the corresponding contact information in your HubSpot CRM.
Can I tailor what information is sent from Hibob to HubSpot?
Yes, you have the ability to customize the mapping of fields between Hibob and HubSpot. This means you can choose exactly which data points you want transferred during each sync operation.
Is it possible to automate task creation in HubSpot based on specific events in Hibob?
Absolutely! You can set actions that trigger task creation in HubSpot when certain conditions are met in Hibob, such as onboarding milestones for new employees.
What happens if an employee's information changes in Hibob after the initial sync?
When an update occurs in an employee's profile within Hibob, we automatically trigger a follow-up action that updates the corresponding data fields within HubSpot to maintain consistency across systems.
Are there predefined templates available for common integration scenarios between Hibob and HubSpot?
Yes, we provide several pre-made templates for typical use cases like syncing contact details or automating welcome tasks, which can significantly reduce setup time.
How do I ensure that sensitive information remains secure during data transfer between Hibob and HubSpot?
We implement robust security protocols including encryption and secure connections (HTTPS/TLS) during data transmission to ensure all sensitive information remains protected against unauthorized access.
About Hibob
Hibob was founded to modernize HR tech. Hibob's intuitive and data-driven platform, bob, was built for the way people work today: globally, remotely, and collaboratively. Use it for everything from onboarding and compensation management, to culture and people analytics.