Connect Gust and Gist to power AI-driven automation

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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Startup Application to Accelerator" from Gust.

Add your action

An action happens after the trigger—such as "Add Tag to an Existing Contact" in Gist.

You’re connected!

Zapier seamlessly connects Gust and Gist, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Startup Application to Accelerator
Triggers when a new startup applies to the accelerator.
Trigger
Polling
Try It
New Deal
Triggers when there is a new deal for an investor, either because a new startup has applied to their group, or they've been granted access to an existing deal.
Trigger
Polling
Try It
New Contact
Triggers when you add a new contact.
Trigger
Instant
Try It
- Event
  Required
Trigger
Instant
Try It
- Tag
Trigger
Instant
Try It

- Tag Name
  Required
- Contact Email
  Required
Action
Write
- Tag Name
  Required
- Contact Email
  Required
Action
Write

- Campaign
  Required
- User ID
- Email
Action
Write

Deal Moved to New Stage
Triggers when a deal that the investor has access to is moved to a new deal stage.
Trigger
Polling
Try It
- Campaign
  Required
Trigger
Instant
Try It
- Tag
Trigger
Instant
Try It
- Campaign
  Required
Trigger
Instant
Try It
Updated a Contact Property
Triggered every time a specified property is updated on any contact. This will also be triggered when a contact is created with this property.
Trigger
Instant
Try It
- Email
  Required
- User ID
- Full Name
- Tags
- Phone Number
- Signed Up At
- Unsubscribed From Emails
- Custom Properties
Action
Write
- Campaign
  Required
- User ID
- Email
- Starting Email Index
- Reactivate if Removed
Action
Write
- Search Field
  Required
- Search Value
  Required
Action
Search

For AI agents & developers

Use Gust and Gist with AI agents and code

Beyond Zap workflows. Call Gust and Gist actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Gust and Gist actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add Tag to an Existing Contact

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Gust and Gist actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* gust-for-accelerators / gist action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Gust and Gist to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your Gust to Gist integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Gust

Gust is the world’s largest network connecting the early stage ecosystem, with tools for founders, accelerators, and investment organizations to create or find promising startups.

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About Gist

Gist is an all-in-one email marketing automation, live chat & help desk platform.