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Zapier makes it easy to integrate Gravity Forms with Pipedrive - no code necessary. See how you can get setup in minutes.
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Gravity Forms
Gravity Forms
1. Choose trigger event
Pipedrive
Pipedrive
2. Choose action
1. Select the event
Setup
Test
Gravity Forms
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "Form Submission" from Gravity Forms.
Add your action
An action happens after the trigger—such as "Add Discount to Deal" in Pipedrive.
You’re connected!
Zapier seamlessly connects Gravity Forms and Pipedrive, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Deal ID
Required
Add Multiple Products?
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Activity Subject
Activity Owner
Organization ID
Deal ID
Lead ID
Project ID
Mark as Done
Activity Type
Use Combined Date and Time Field?
Duration
Mark as Busy
Note
Public Description
Primary Participant
Additional Participants
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
File
Required
File Name
Deal ID
Person ID
Organization ID
Product ID
Activity ID
Note ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Required
Person ID
Organization ID
Owner User ID
Note
Pin note to lead
Label ID(s)
Expected_close_date
Lead Value
Lead Value Currency Code
Source Channel ID
Source Channel ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Organization Name
Required
Organization Address
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product Name
Required
Product Code
Description
Unit
Tax percentage
Category
Owner User ID
Is Linkable
Currency
Price
Direct cost
Overhead_cost
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Required
Project ID
Required
Description
Done
Due Date
Assignee
Parent Task ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Activity to Update
Required
Activity Subject
Activity Owner
Organization ID
Deal ID
Lead ID
Project ID
Mark as Done
Activity Type
Use Combined Date and Time Field?
Duration
Mark as Busy
Note
Public Description
Primary Participant
Additional Participants
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lead ID
Required
Title
Owner User ID
Organization ID
Person ID
Label ID(s)
Expected_close_date
Lead Value
Lead Value Currency Code
Source Channel ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Copy_null
Person to Update
Required
Person Name
Email Addresses
Phone Numbers
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Project
Required
Title
Project Board
Project Phase
Description
Status
Owner
Start Date
End Date
Deals
Organization ID
Person ID
Labels
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Person
Required
Include file data
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Deal ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Organization ID
Organization Items
Include Persons
Include Deals
Include Activities
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
User ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Action
This is an event a Zap performs.
Search
Find existing data in your app
Field to Search By
Required
Search Term
Required
Exact Match
Action
This is an event a Zap performs.
Search
Find existing data in your app
Field to search by
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Include file data
Title
Required
Status
Stage
Stage Warning
Pipeline
Deal Owner
Associated Organization ID
Associated Person ID
Probability
Expected Close Date
Deal Value
Currency
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Search type
Person Name
Email Addresses
Phone Numbers
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Field to Search By
Required
Search Term
Required
Exact Match
Title
Required
Project Template
Project Board
Required
Project Phase
Required
Description
Status
Owner
Start Date
End Date
Deals
Organization ID
Person ID
Labels
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Gravity Forms and Pipedrive with AI agents and code
Beyond Zap workflows. Call Gravity Forms and Pipedrive actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Gravity Forms and Pipedrive actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Entry
Add Discount to Deal
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Gravity Forms and Pipedrive
Capture customer details into your CRM
When someone submits a form on your website created using Gravity Forms, Zapier automatically creates a new contact in Pipedrive with their details. This eliminates the need for manual entry, ensuring no lead is overlooked. It also saves time and supports better lead tracking by having everything centralized.
When a new form is submitted via Gravity Forms, Zapier sends the details to Pipedrive by creating a new deal. This enables your marketing team to incorporate campaign responses directly into their sales pipeline for better visibility and smooth communication between teams.
When a prospective customer fills out a form built using Gravity Forms on your website, Zapier adds them as a new deal in Pipedrive. This ensures instant follow-up and helps improve sales conversion rates while reducing lead response time.
Learn how to automate Gravity Forms on the Zapier blog
Learn how to automate Pipedrive on the Zapier blog
Make work flow with AI
Level up your Gravity Forms to Pipedrive integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Gravity Forms + Pipedrive integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Gravity Forms and Pipedrive
How can I integrate Gravity Forms with Pipedrive?
You can integrate Gravity Forms with Pipedrive by using a third-party tool like Zapier. This involves setting up triggers and actions where a form submission in Gravity Forms can trigger the creation of a new deal or contact in Pipedrive.
What are some common triggers for the Gravity Forms-Pipedrive integration?
Common triggers include new form submissions, specific field entries, or approval statuses in Gravity Forms that can trigger actions such as creating new contacts, deals, or activities in Pipedrive.
Are there any prerequisites for integrating Gravity Forms with Pipedrive?
Before integrating, ensure you have active accounts on both Gravity Forms and Pipedrive. Additionally, you'll need an integration tool like Zapier to connect them through triggers and actions.
Does the integration support custom fields mapping from Gravity Forms to Pipedrive?
Yes, during the setup of your integration workflow, you can map custom fields from your Gravity Form submissions to corresponding fields in Pipedrive. This ensures that all specific data required is accurately captured.
Can I update existing records in Pipedrive through this integration?
Our integration setup allows for updating existing records in Pipedrive based on new form submissions. You need to use an appropriate trigger-action configuration where an entry update in Gravity Forms modifies data within matching records in Pipedrive.
Is it possible to automate follow-ups using the integration between these two platforms?
Yes, you can automate follow-ups by setting up workflows where form submissions trigger tasks or activities within Pipedrive. This automation helps streamline follow-up processes without manual intervention.
What kind of error handling is available during the sync process?
In case of errors during the sync process between Gravity Forms and Pipedrive, we provide logs and notifications to help diagnose issues quickly. You'll also have access to retry options to handle temporary issues efficiently.
About Gravity Forms
Gravity Forms is a premier WordPress plugin that makes it easy to create powerful forms on the fly.
Pipedrive is sales pipeline and CRM software for deal makers. Get super-organized. Close deals in less time. iOS and Android apps let you take your pipeline with you anywhere.