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Zapier makes it easy to integrate Google Forms with Pipedrive - no code necessary. See how you can get setup in minutes.
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Google Forms
Google Forms
1. Choose trigger event
Pipedrive
Pipedrive
2. Choose action
1. Select the event
Setup
Test
Google Forms
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Form Response" from Google Forms.
Add your action
An action happens after the trigger—such as "Add Discount to Deal" in Pipedrive.
You’re connected!
Zapier seamlessly connects Google Forms and Pipedrive, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Deal ID
Required
Add Multiple Products?
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Activity Subject
Activity Owner
Organization ID
Deal ID
Lead ID
Project ID
Mark as Done
Activity Type
Use Combined Date and Time Field?
Duration
Mark as Busy
Note
Public Description
Primary Participant
Additional Participants
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
File
Required
File Name
Deal ID
Person ID
Organization ID
Product ID
Activity ID
Note ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Required
Person ID
Organization ID
Owner User ID
Note
Pin note to lead
Label ID(s)
Expected_close_date
Lead Value
Lead Value Currency Code
Source Channel ID
Source Channel ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Organization Name
Required
Organization Address
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product Name
Required
Product Code
Description
Unit
Tax percentage
Category
Owner User ID
Is Linkable
Currency
Price
Direct cost
Overhead_cost
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Required
Project ID
Required
Description
Done
Due Date
Assignee
Parent Task ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Activity to Update
Required
Activity Subject
Activity Owner
Organization ID
Deal ID
Lead ID
Project ID
Mark as Done
Activity Type
Use Combined Date and Time Field?
Duration
Mark as Busy
Note
Public Description
Primary Participant
Additional Participants
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lead ID
Required
Title
Owner User ID
Organization ID
Person ID
Label ID(s)
Expected_close_date
Lead Value
Lead Value Currency Code
Source Channel ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Copy_null
Person to Update
Required
Person Name
Email Addresses
Phone Numbers
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Project
Required
Title
Project Board
Project Phase
Description
Status
Owner
Start Date
End Date
Deals
Organization ID
Person ID
Labels
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Person
Required
Include file data
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Deal ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Organization ID
Organization Items
Include Persons
Include Deals
Include Activities
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
User ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Action
This is an event a Zap performs.
Search
Find existing data in your app
Field to Search By
Required
Search Term
Required
Exact Match
Action
This is an event a Zap performs.
Search
Find existing data in your app
Field to search by
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Include file data
Title
Required
Status
Stage
Stage Warning
Pipeline
Deal Owner
Associated Organization ID
Associated Person ID
Probability
Expected Close Date
Deal Value
Currency
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Search type
Person Name
Email Addresses
Phone Numbers
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Field to Search By
Required
Search Term
Required
Exact Match
Title
Required
Project Template
Project Board
Required
Project Phase
Required
Description
Status
Owner
Start Date
End Date
Deals
Organization ID
Person ID
Labels
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Google Forms and Pipedrive with AI agents and code
Beyond Zap workflows. Call Google Forms and Pipedrive actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Forms and Pipedrive actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
API Request (Beta)
Add Discount to Deal
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Google Forms and Pipedrive
Add new contacts to Pipedrive from form submissions
Zapier automatically creates a new contact in Pipedrive whenever a customer submits a Google Form. This simplifies data entry, ensuring customer information is consistently added to your CRM without manual effort.
Generate new leads in Pipedrive from form responses
When someone fills out a Google Form, Zapier creates a new lead in Pipedrive. This helps marketing teams act on lead opportunities faster and maintain organized tracking of potential customer information.
Whenever a customer fills out a Google Form for a product inquiry, Zapier can automatically create a new deal in Pipedrive. This reduces manual processing and ensures every inquiry is acted upon promptly.
Learn how to automate Google Forms on the Zapier blog
Learn how to automate Pipedrive on the Zapier blog
Make work flow with AI
Level up your Google Forms to Pipedrive integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Forms + Pipedrive integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Forms and Pipedrive
How do I integrate Google Forms with Pipedrive?
To integrate Google Forms with Pipedrive, you can use tools like Zapier to create seamless workflows. Set up triggers in Google Forms that activate when a new form response is received, and define actions in Pipedrive, such as creating or updating a contact or lead.
What kind of triggers and actions are supported in this integration?
The integration supports triggers like receiving a new submission in Google Forms. Actions include adding a new deal, updating an existing contact, or creating a new lead in Pipedrive. You can customize these actions based on your workflows.
Do I need coding skills to integrate Google Forms with Pipedrive?
No, you don't need any coding skills. Our integration platform provides a user-friendly interface where you can set up triggers and actions using simple steps without any programming knowledge.
Can I update existing contacts in Pipedrive using data from Google Forms?
Yes, you can update existing contacts in Pipedrive by setting an action that matches form responses to current records based on your defined conditions, ensuring seamless updates whenever there's a form submission.
Is it possible to automatically create deals in Pipedrive from Google Form responses?
Absolutely! You can set up the integration to automatically create deals in Pipedrive every time there is a new form submission. This action is particularly useful for capturing potential leads and converting them into deals effortlessly.
How do we handle duplicate entries when integrating data from Google Forms to Pipedrive?
Our system allows you to set filters and conditions during the setup process to check for duplicates before adding data from Google Forms into Pipedrive. This helps maintain clean and organized records without manual intervention.
What happens if there's an error during data transfer between Google Forms and Pipedrive?
If an error occurs during the data transfer between Google Forms and Pipedrive, our integration tools will notify you immediately. You can then review the error details, make necessary adjustments, and reattempt the data transfer smoothly.
About Google Forms
Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
About Pipedrive
Pipedrive is sales pipeline and CRM software for deal makers. Get super-organized. Close deals in less time. iOS and Android apps let you take your pipeline with you anywhere.
