Google Analytics + Shopify Integrations

Zapier lets you send info between Google Analytics and Shopify automatically—no code required. With 5,000+ supported apps, the possibilities are endless.

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Supported triggers and actions

What does this mean?

- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- View (Profile)Required
Trigger
Scheduled
Try It
- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- View (Profile)Required
- Start DateRequired
- End DateRequired
- Output FormatRequired
  How Zapier will format the raw data from Google. Read more in the help docs.
- MetricsRequired
  Can select up to ten metrics to include in the report.
- Metric
- Comparison
- Value
- Dimensions
  Can select up to seven dimensions.
- Dimension
- Comparison
- Value
- Segments
  Maximum of four. Using segments reduces the total number of dimensions allowed to six.
- Metric to Sort By
  Must be a metric included in the report.
- Sort Order
  When sorting by a metric, which direction to sort.
- Limit
Action
Write
- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- View (Profile)Required
- Goal IdRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions.
Action
Search
New Customer
Triggers when a new customer is added to your Shopify account.
Trigger
Scheduled
Try It
New Cancelled Order
Triggers whenever a order is "cancelled" (with line item support).
Trigger
Scheduled
Try It

New Order
Triggers when a new purchase is made (only open orders) (with line item support).
Trigger
Scheduled
Try It
New Product
Triggers when a new product is added to your Shopify store.
Trigger
Scheduled
Try It

- Payment Status
  What payment status will trigger this Zap?
- Order Status
  What order status will trigger this Zap?
- Fulfillment Status
  What fulfillment status will trigger this Zap?
Trigger
Scheduled
Try It
- First NameRequired
- Last NameRequired
- Email AddressRequired
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
  E.g. "KY" or "MI"
- Country
  Country is required if the other address fields are filled.
- Zip Code
- Phone
- Tags
- Note
- Accepts Marketing
  Defaults to "no".
- Tax Exempt
  If "Yes", taxes won't be applied at checkout for this customer.
- Send E-Mail Invite
Action
Write
- Email
  An email for your customer.
- Product
  Only used if you select a product variant below.
- Product Variant
  Requires a Product chosen above. If you choose a variant, you can still fill in the Product Title and the Product Price to override the regular values.
- Product Quantity
- Product Title
- Product Price
- Weight in Grams
- Note
- Discount - Type
  To use this, please also enter a value in the "Discount - Amount" field.
- Discount - Amount
  The "Discount - Type" field determines how this value is used. For a fixed amount, enter 5.00 to discount $5.00. For a percentage, enter .25 to discount 25%.
- Discount - Code
  Defaults to "Custom discount". For the discount to be applied, you must also enter values for Discount Type and Amount.
- Additional Details
  Extra metadata about the order, defined as key/value pairs. For example, Favorite color: Blue.
- Tags
- Location
- Send Receipt
  Should an order confirmation be sent to the customer?
- Send Fulfillment Receipt
  Should a fulfillment confirmation be sent to the customer?
- Inventory Behaviour
  How do you want your inventory to update with this order? Default is "Bypass".
- Financial Status
- Fulfillment Status
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Company
- Shipping Address - Phone
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Country
- Shipping Address - State/Province/Region
- Shipping Address - Postal/Zip code
- Billing Address - First name
- Billing Address - Last name
- Billing Address - Company
- Billing Address - Phone
- Billing Address - Address
- Billing Address - Address con't
- Billing Address - City
- Billing Address - Country
- Billing Address - State/Province/Region
- Billing Address - Postal/Zip code
- Source Name
  Where the order originated.
Action
Write
- ProductRequired
  Product to add this variant to.
- TitleRequired
- Price
- Compare at Price
- SKU
- Inventory Policy
  What should Shopify do when inventory is exhausted: deny sales or continue selling?
Action
Write
- ProductRequired
- Title
- Product Type
- Vendor
- Product Description
  Can use html elements.
- Tags
  Comma Separated list of tags. Will replace existing.
- Price
  Creates a single product variation in Shopify and assigns the price to this variation.
- Images
  URL of one or more images to use for this product.
- SKU
- Is Published?
  Defaults to yes.
- Publish to Point of Sale
  Defaults to yes.
Action
Write
- Name
- Email
Action
Search
- ProductRequired
  Product to choose the variant for.
- Product Variant TitleRequired
Action
Search
- Product TitleRequired
- Product TypeRequired
- VendorRequired
- Product Description
  Can use html elements.
- Tags
  Comma Separated list of tags.
- Published At
  The date and time when the product was published. This must be a date in the past. Defaults to the current date if left blank.
- Price
  Creates a single product variation in Shopify and assigns the price to this variation.
- Inventory Policy
  What should Shopify do when inventory is exhausted: deny sales or continue selling?
- Image URL
  URL of an image to use for this new product.
- More Image URLs
- SKU
- Is Published?
  Defaults to yes.
- Publish to Point of Sale
  Defaults to yes.
Action
Search or write

- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- TypeRequired
Action
Write
- AccountRequired
  Be sure the Google Analytics account you are using has "Analyst" permissions
- PropertyRequired
- View (Profile)Required
- Goal IDRequired
  A positive whole number.
- Name
- Value
  Assign a monetary value to the conversion.
- Active
- Type
Action
Write
- BlogRequired
Trigger
Scheduled
Try It
- Abandoned Cart Age (Hours)Required
  How many hours old must abandoned carts be to trigger this Zap?
Trigger
Scheduled
Try It
- Payment Status
  What payment status will trigger this Zap?
- Order Status
  What order status will trigger this Zap? (Use the different trigger if you want cancelled orders!)
- Fulfillment Status
  What fulfillment status will trigger this Zap?
Trigger
Scheduled
Try It
New Order (Any Status)
Triggers when a new purchase is made (of any order status).
Trigger
Scheduled
Try It
Updated Customer
Triggers when a customer's information is updated.
Trigger
Instant
Try It
- BlogRequired
- TitleRequired
- Author NameRequired
- ContentRequired
  Supports HTML.
- Featured Image URL
- Excerpt/Summary
  Supports HTML.
- Tags
- Is Published?
  Defaults to yes.
Action
Write
- LocationRequired
- ProductRequired
- Product VariantRequired
- Adjust Quantity By
  You can use positive or negative numbers, like 4 or -3. The number you enter will be added to or subtracted from the current quantity.
- Set Quantity To
  You can use positive or negative numbers, like 4 or -3. The quantity will be set to the number you enter.
Action
Write
- TitleRequired
- Product TypeRequired
- VendorRequired
- Product Description
  Can use html elements.
- Tags
  Comma Separated list of tags.
- Published At
  The date and time when the product was published. This must be a date in the past. Defaults to the current date if left blank.
- Price
  Creates a single product variation in Shopify and assigns the price to this variation.
- Inventory Policy
  What should Shopify do when inventory is exhausted: deny sales or continue selling?
- Image URL
  URL of an image to use for this new product.
- More Image URLs
- SKU
- Is Published?
  Defaults to yes.
- Publish to Point of Sale
  Defaults to yes.
Action
Write
- CustomerRequired
  The customer to update.
- First Name
- Last Name
- Email Address
- Tags
  Setting any tags here will replace all existing tags for this customer.
- Phone Number
- Note
- Tax Exempt
  If "Yes", taxes won't be applied at checkout for this customer.
- Accepts Marketing
Action
Write
- ProductRequired
- Product VariantRequired
- Title
- Price
- Compare at Price
- SKU
Action
Write
- Product TitleRequired
Action
Search
- Name
- Email AddressRequired
- First NameRequired
- Last NameRequired
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
  E.g. "KY" or "MI"
- Country
  Country is required if the other address fields are filled.
- Zip Code
- Phone
- Tags
- Note
- Accepts Marketing
  Defaults to "no".
- Tax Exempt
  If "Yes", taxes won't be applied at checkout for this customer.
- Send E-Mail Invite
Action
Search or write
- ProductRequired
  Product to add this variant to.
- TitleRequired
- Price
- Compare at Price
- SKU
- Inventory Policy
  What should Shopify do when inventory is exhausted: deny sales or continue selling?
Action
Search or write

How to connect Google Analytics + Shopify

Step 1: Authenticate Google Analytics and Shopify.
30 seconds
Step 2: Pick one of the apps as a trigger, which will kick off your automation.
15 seconds
Step 3: Choose a resulting action from the other app.
15 seconds
Step 4: Select the data you want to send from one app to the other.
2 minutes
That’s it! More time to work on other things.

Connect apps

Connect Google Analytics + Shopify

Google Analytics Tutorials

About Google Analytics

Google Analytics is an industry standard freemium web and mobile analytics package.

Related categories

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About Shopify

Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.

Learn more

Related categories

eCommerce

Get started for free

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Google Analytics + Shopify Integrations

Connect your apps and automate workflows

New Goals

PropertyRequired

View (Profile)Required

Run Report

AccountRequired

PropertyRequired

View (Profile)Required

Start DateRequired

End DateRequired

Output FormatRequired

MetricsRequired

Metric

Comparison

Value

Dimensions

Dimension

Comparison

Value

Segments

Metric to Sort By

Sort Order

Limit

Search Goal

AccountRequired

PropertyRequired

View (Profile)Required

Goal IdRequired

New Customer

New Cancelled Order

New Order

New Product

Updated Order

Payment Status

Order Status

Fulfillment Status

Create Customer

First NameRequired

Last NameRequired

Email AddressRequired

Company Name

Street Address

Street Address Line 2

City

State

State/Province Code

Country

Zip Code

Phone

Tags

Note

Accepts Marketing

Tax Exempt

Send E-Mail Invite

Create Order

Email

Product

Product Variant

Product Quantity

Product Title

Product Price

Weight in Grams

Note

Discount - Type

Discount - Amount

Discount - Code

Additional Details

Tags

Location

Send Receipt

Send Fulfillment Receipt

Inventory Behaviour

Financial Status

Fulfillment Status

Shipping Address - First name

Shipping Address - Last name

Shipping Address - Company

Shipping Address - Phone

Shipping Address - Address