Google Analytics + Marketo Integrations

How to connect Google Analytics + Marketo

Zapier lets you send info between Google Analytics and Marketo automatically—no code required.

When this happens...

New Goals

Triggered when a new goals is added.

automatically do this!

Add Lead to List

Adds a lead to a list.

New Goals
Triggered when a new goals is added.
Trigger
Scheduled
Create a Measurement
Send a measurement of an event to Google Analytics.
Action
Write
Run Report
Runs a report and returns the analytics data.
Action
Write
Update Goal
Updates existing goals.
Action
Write
Search Goal
Finds a specific goal.
Action
Search

Marketo
Finds a lead whose e-mail address matches the search criteria.
Scheduled
Action
Marketo
Finds or creates a specific search lead.
Scheduled
Action

Step 1: Authenticate Google Analytics + Marketo.
30 seconds
Step 2: Pick one of the apps as a trigger, which will kick off your automation.
15 seconds
Step 3: Choose a resulting action from the other app.
15 seconds
Step 4: Select the data you want to send from one app to the other.
2 minutes
That’s it! More time to work on other things.