Google Analytics + Marketo Integrations
How to connect Google Analytics + Marketo
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New GoalsTriggered when a new goals is added.Trigger- Create a MeasurementSend a measurement of an event to Google Analytics.Action
- Run ReportRuns a report and returns the analytics data.Action
- Update GoalUpdates existing goals.Action
- Search GoalFinds a specific goal.Action
New LeadTriggers when a new lead is created.Trigger- Add Lead to ListAdds a lead to a list.Action
- Create or Update LeadCreates or Updates a lead.Action
- Marketo
Finds a lead whose e-mail address matches the search criteria.
Scheduled
Action
- Marketo
Find or Create Lead
Scheduled
Action
How Google Analytics + Marketo Integrations Work
- Step 1: Authenticate Google Analytics and Marketo.30 seconds
- Step 2: Pick one of the apps as a trigger, which will kick off your automation.15 seconds
- Step 3: Choose a resulting action from the other app.15 seconds
- Step 4: Select the data you want to send from one app to the other.2 minutes
- That’s it! More time to work on other things.
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About Google Analytics
Google Analytics is an industry standard freemium web and mobile analytics package.
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