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Zapier makes it easy to integrate Google Analytics 4 with HubSpot - no code necessary. See how you can get setup in minutes.
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Google Analytics 4
Google Analytics 4
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
Google Analytics 4
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Google Analytics 4 and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Halt my task if contact is already a member of the list
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Company
Creates a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Associations
Creates associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Halt task if any associations error occurred
Engagement Type
Required
Assigned To
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Social Media Channel
Required
Message Content
Required
When
Save as draft
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Name
Required
Company
Contact
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Delete CRM Object
Deletes a CRM object from HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Company ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Line_item
Creates a Line_item in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Contact Email Address
Required
Event ID
Required
Contact Value
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Contact
Required
Halt my task if contact wasn't a member of the list
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Ticket
Creates a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Contact
Update a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Line_item
Update a Line_item in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Product
Update a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Folder
Required
Filename
Required
Access level
Required
File
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Find Associations
Find associations between objects.
Action
This is an event a Zap performs.
Search
Find existing data in your app
Object Type
Required
Pipeline Id
Required
Stage Id
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Google Analytics 4 and HubSpot with AI agents and code
Beyond Zap workflows. Call Google Analytics 4 and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Analytics 4 and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Conversion Event for a Property
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Google Analytics 4 and HubSpot
Track high-performing Google Analytics events in HubSpot.
When a specific conversion event hits in Google Analytics 4, Zapier creates or updates a matching contact or deal in HubSpot. This helps the business owner align marketing campaigns directly with sales efforts, ensuring the pipeline is driven by actionable data.
Create HubSpot tickets for Google Analytics anomalies.
When a certain metric in Google Analytics falls below or exceeds a threshold, Zapier will automatically create a ticket in HubSpot. This allows the IT team to investigate unusual activity promptly, reducing potential issues impacting system performance or site availability.
Sync new HubSpot contacts with Google Analytics 4.
When a new contact is added in HubSpot, Zapier will automatically send a custom event to Google Analytics 4. This keeps your analytics data up-to-date with lead generation efforts, allowing you to track campaign performance and evaluate lead engagement.
Learn how to automate Google Analytics 4 on the Zapier blog
Learn how to automate HubSpot on the Zapier blog
Make work flow with AI
Level up your Google Analytics 4 to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Analytics 4 + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and HubSpot
How do I integrate Google Analytics 4 with HubSpot?
Our integration requires setting up Google Analytics 4 and HubSpot accounts, then using Zapier to connect these by choosing relevant triggers (like form submissions in HubSpot) and actions (like event tracking in Google Analytics 4).
What triggers are available when connecting HubSpot to Google Analytics 4?
We offer various triggers such as new contact creation, form submissions, and changes in deal stages within HubSpot. These can be set to initiate actions in Google Analytics 4.
Can I track page views from HubSpot landing pages in Google Analytics 4?
Yes, by setting up triggers for page views within HubSpot, you can configure an action to send this data into your Google Analytics 4 property via our integration.
Is it possible to track form submissions from HubSpot into Google Analytics 4?
Absolutely. We can trigger an event in Google Analytics 4 each time a form is submitted on your HubSpot site through the integration setup.
Do I need technical skills to set up the integration between Google Analytics 4 and HubSpot?
No advanced technical skills are needed. Our platform provides a user-friendly interface where you manually select triggers and actions to create automated workflows.
How do we ensure data accuracy when syncing between HubSpot and Google Analytics 4?
To maintain accuracy, carefully configure matching events and ensure all filters are correctly applied in both systems during setup, minimizing discrepancies between recorded data points.
What kind of actions can be triggered inside Google Analytics 4 using data from HubSpot?
Actions such as logging custom events or updating conversion statistics in Google Analytics based on sales funnel activity recorded in HubSpot are possible with our solution.
About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
