Connect Google Analytics 4 and HubSpot to unlock the power of automation

No credit card required
Free forever for core features
14-day trial for premium features and apps

Choose a Trigger

Choose an Action

Start with Google for free

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

Set up your first integration

Quickly connect Google Analytics 4 to HubSpot with a Zapier template.

Our most popular template

Create new HubSpot contacts for new conversion events in Google Analytics 4
Details
Try it
Google Analytics 4 + HubSpot
Update deal stages in HubSpot and create conversion events for properties in Google Analytics 4
Details
Try it
HubSpot + Google Analytics 4
Send Google Analytics 4 events when new HubSpot form submissions occur
Details
Try it
HubSpot + Google Analytics 4
Create conversion events in Google Analytics 4 for new contacts in HubSpot
Details
Try it
HubSpot + Google Analytics 4
Create conversion events for properties in Google Analytics 4 when new companies are added to HubSpot
Details
Try it
HubSpot + Google Analytics 4
Create Google Analytics 4 conversion events for properties from new HubSpot contacts
Details
Try it
HubSpot + Google Analytics 4

Create new HubSpot contacts for new conversion events in Google Analytics 4

Details

Try it

Google Analytics 4 + HubSpot

Update deal stages in HubSpot and create conversion events for properties in Google Analytics 4

Details

Try it

HubSpot + Google Analytics 4

Send Google Analytics 4 events when new HubSpot form submissions occur

Details

Try it

HubSpot + Google Analytics 4

Create conversion events in Google Analytics 4 for new contacts in HubSpot

Details

Try it

HubSpot + Google Analytics 4

Create conversion events for properties in Google Analytics 4 when new companies are added to HubSpot

Details

Try it

HubSpot + Google Analytics 4

Create Google Analytics 4 conversion events for properties from new HubSpot contacts

Details

Try it

HubSpot + Google Analytics 4

Create Google Analytics 4 conversion events for properties when new contacts are added in HubSpot list
Details
Try it
HubSpot + Google Analytics 4
"update custom actions in Google Analytics 4 for new or recently updated HubSpot contacts"
Details
Try it
HubSpot + Google Analytics 4

How Zapier works

Zapier makes it easy to integrate Google Analytics 4 with HubSpot - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Analytics 4

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Analytics 4, a trigger could be "New Conversion Event."

A trigger is the event that kicks off your automated workflow.

Setup an action from HubSpot

An action is what takes place after the automation is triggered. For example, with HubSpot, the action could be "Add Contact to List."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Analytics 4 to HubSpot

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Analytics 4 to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Google Analytics 4 + HubSpot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and HubSpot

How do I integrate Google Analytics 4 with HubSpot?

Our integration requires setting up Google Analytics 4 and HubSpot accounts, then using Zapier to connect these by choosing relevant triggers (like form submissions in HubSpot) and actions (like event tracking in Google Analytics 4).

What triggers are available when connecting HubSpot to Google Analytics 4?

We offer various triggers such as new contact creation, form submissions, and changes in deal stages within HubSpot. These can be set to initiate actions in Google Analytics 4.

Can I track page views from HubSpot landing pages in Google Analytics 4?

Yes, by setting up triggers for page views within HubSpot, you can configure an action to send this data into your Google Analytics 4 property via our integration.

Is it possible to track form submissions from HubSpot into Google Analytics 4?

Absolutely. We can trigger an event in Google Analytics 4 each time a form is submitted on your HubSpot site through the integration setup.

Do I need technical skills to set up the integration between Google Analytics 4 and HubSpot?

No advanced technical skills are needed. Our platform provides a user-friendly interface where you manually select triggers and actions to create automated workflows.

How do we ensure data accuracy when syncing between HubSpot and Google Analytics 4?

To maintain accuracy, carefully configure matching events and ensure all filters are correctly applied in both systems during setup, minimizing discrepancies between recorded data points.

What kind of actions can be triggered inside Google Analytics 4 using data from HubSpot?

Actions such as logging custom events or updating conversion statistics in Google Analytics based on sales funnel activity recorded in HubSpot are possible with our solution.

Connect Google Analytics 4 and HubSpot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Conversion Event
Triggers when a new conversion event is created.
Trigger
Scheduled
Try It
- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It

- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It

- Event Type
Trigger
Scheduled
Try It
- Type
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Blog Url
  Required
- Article State
  Required
Trigger
Scheduled
Try It
New Deal
Triggers when a new Deal is created.
Trigger
Instant
Try It
- Property Name
  Required
- Properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Note
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
- Note
- Halt task if any associations error occurred
- Type
- Assigned To
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact's Email
  Required
- Event ID
  Required
- Contact Value
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write

- Event Name
  Required
Action
Write
- Report Start Date
  Required
- Report End Date
  Required
- Date Name
  Required
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Property Name
  Required
Trigger
Instant
Try It
Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Scheduled
Try It
- Form
  Required
Trigger
Instant
Try It
- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Channel
  Required
- Status
Trigger
Scheduled
Try It
- Note
- Additional properties to retrieve
Trigger
Scheduled
Try It
- Property Name
  Required
Trigger
Scheduled
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Note
- Contact List
  Required
- Contact Email
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Channel
  Required
- Body
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Article State
  Required
- Blog Post URL
  Required
- Name
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
- Note
- Contact List
  Required
- Contact Email
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Contact's Email
  Required
Action
Write
- Note
- Note
- Contact's Email
  Required
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate HubSpot on the Zapier blog

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

Help

Related categories

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

Learn more Help

Related categories

Marketing Automation

Similar apps

Inbound Now

Marketing Automation, WordPress

Intercom

Customer Support

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Connect Google Analytics 4 and HubSpot to unlock the power of automation

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

Set up your first integration

Create new HubSpot contacts for new conversion events in Google Analytics 4

Update deal stages in HubSpot and create conversion events for properties in Google Analytics 4

Send Google Analytics 4 events when new HubSpot form submissions occur

Create conversion events in Google Analytics 4 for new contacts in HubSpot

Create conversion events for properties in Google Analytics 4 when new companies are added to HubSpot

Create Google Analytics 4 conversion events for properties from new HubSpot contacts

Create new HubSpot contacts for new conversion events in Google Analytics 4

Update deal stages in HubSpot and create conversion events for properties in Google Analytics 4

Send Google Analytics 4 events when new HubSpot form submissions occur

Create conversion events in Google Analytics 4 for new contacts in HubSpot

Create conversion events for properties in Google Analytics 4 when new companies are added to HubSpot

Create Google Analytics 4 conversion events for properties from new HubSpot contacts

Create Google Analytics 4 conversion events for properties when new contacts are added in HubSpot list

"update custom actions in Google Analytics 4 for new or recently updated HubSpot contacts"

How Zapier works

Select a trigger from Google Analytics 4

Setup an action from HubSpot

That’s it! You just connected Google Analytics 4 to HubSpot

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Make work flow with AI

Frequently Asked Questions about Google Analytics 4 + HubSpot integrations

Connect Google Analytics 4 and HubSpot to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Supported triggers and actions

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate HubSpot on the Zapier blog

How to use Zapier's HubSpot Salesforce integration

How to integrate Hubspot with Gmail

How to get Slack notifications for HubSpot form responses

Connect Google Analytics 4 to HubSpot on the world's largest no-code automation platform