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Google Ads + Shopify

Create customer lists in Google Ads from new abandoned carts in Shopify

When a potential customer leaves items in their cart on your Shopify store, leverage this workflow to create a new customer list in your Google Ads application. This automation provides an effective way to build targeted advertising campaigns, turning abandoned carts into potential sales. Ease your digital marketing efforts by directly targeting those who've shown interest in your products.

When a potential customer leaves items in their cart on your Shopify store, leverage this workflow to create a new customer list in your Google Ads application. This automation provides an effective way to build targeted advertising campaigns, turning abandoned carts into potential sales. Ease your digital marketing efforts by directly targeting those who've shown interest in your products.

  1. When this happens...
    ShopifyShopify
    New Abandoned Cart

    Triggers whenever a cart is "abandoned" (only open carts) (with line item support).

    TriggerScheduled
  2. automatically do this!
    Google AdsGoogle Ads
    Create Customer List

    Creates a customer list in Google Ads Audience Manager.

    ActionWrite
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Supported triggers and actions

What does this mean?
  • Shopify triggers, actions, and search

    New Blog

    Triggers when a new blog is added to your Shopify store.

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Customer

    Triggers when a new customer is added to your Shopify account.

    Trigger
    Scheduled
    Try It
    • Abandoned Cart Age (Hours)Required

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Draft Order

    Triggers when a new draft order is created

    Trigger
    Instant
    Try It
    • BlogRequired

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    Customer Account Enabled

    Triggers when a customer account is enabled.

    Trigger
    Instant
    Try It
  • Shopify triggers, actions, and search

    New Cancelled Order

    Triggers whenever an order is cancelled (with line item support).

    Trigger
    Instant
    Try It
  • Shopify triggers, actions, and search

    New Fulfilled Order

    Triggers when an order is fulfilled (with line item support).

    Trigger
    Instant
    Try It
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About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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Related categories

  • Ads & Conversion
  • Google

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About Shopify

Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.

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